 Accountable for Vendor Acquisition, Account Management & Upsell for the categories Jewelry,Luggage , Handbags & Consummables for the West Zone Focus on Category Goals to Drive Offer Depth & Widen Key Selection for category health Recruitment of Channel Partners bringing in Relevant/Seasonal/Unique Selection with Competitive Pricing inputs to the platform for a rich customer shopping experience Upsell of Value added products – Display Ads, Fulfilment Services to existing seller base  Account Management of Key Sellers to achieve GMS Goals Liasoning with Key Sellers to acquire Flash Deals & achieve Category Merchandizing objectives

Roles & Responsibilities- Managing Trade marketing, Promotional activities & Secondary generation for 2 Sales branches in Bangalore- Handling a portfolio of around 100 “Card Club Retailers” & ensuring achievement of budgeted volume & value figures for the same- Ensuring Market visibility - Shop Branding, Merchadising & Display Drives in coordination with marketing agencies- Demand Generation & Painter Activations through organisation of Painter Meets, Exhibitions- Secondary Sales Support through Site activities & Lead conversions- Implementation of Annual Painter Loyalty Programs & Trade Sell out schemes

I was placed in the "Performance & Specialty Coatings Division " of Berger PaintsKey Assignments1. Mapping the potential of Specialty Coatings in Retail Packing among Channel Partners in Gujarat region2. Expanding base of institutional & corporate customers