Prasanth K K Email & Phone Number

Trivandrum, Kerala, India

Calicut Area, India

Calicut Area, India

 Detailed planning and managing of various digital marketing projects. Developed multi-platform campaigns for both domestic and international clients. Effectively communicate project expectations to team members and stakeholders in a timely and clear fashion. Plan and execute PPC, Display, Video and App campaigns in Google and social media platforms for premium clients.  Define the phase deliverables, track milestones and incurred expenses versus planned expenses, evaluate risks and recommend contingency plans. Leading client interactions to set digital marketing strategies. Implementing strategies as per cost analysis and campaign objectives. Maintaining site analytics, metrics, and campaign reporting. Optimize campaigns to improve Ad Rank, Conversions and ROI. Resource/budget estimation and allocation Delegate tasks and responsibilities to team members Conduct review/ status update meetings

India

Develop and manage digital marketing campaignsManage Google pay per click (PPC) ad campaignsOversee a social media strategyWrite and optimize content for the website and social networking accounts such as Facebook and TwitterTrack and analyse website traffic flow and provide regular internal reportsAttain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversionContinually work on the Search Engine Optimization of the website(s)Fix any errors or bugs in online contentWrite copy for email marketing campaignsIdentify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Bengaluru Area, India

 End to End Management and execution of web marketing strategy for the client. Worked closely with the Stakeholders & Sales team for various digital marketing projects. Part of the core team of the Search account optimization project. Responsible for the revenue maximization. Understanding client’s ROI / CPA goals, objectives, target demographics etc. Worked in a fast paced team environment, quickly and accurately processing tasks received from US-based Account Specialists and Account Managers.

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies• Plan, execute, and measure experiments and conversion tests• Collaborate with internal teams to create landing pages and optimize user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points