Prashant Vikram Email & Phone Number

London, England, United Kingdom

Nairobi, Kenya

• Driving mobility revenue to the tune of 2.3 Bn USD with customer base of 43 Mn for Safaricom.
• Identify CLM/ CVM/ Revenue opportunities and deliver end to end campaign journeys of all verticals of Safaricom like Mpesa (E-Wallet), Data, Voice, Fiber and VAS.
• Perform deep dives to identify challenges, opportunities and provide strategy on marketing campaigns including targeting strategy, value proposition and financial performance evaluation.
• Effective utilization of Artificial Intelligence and Machine Learning to drive segmented products, to plan and implement GTM strategies with segment specific campaigns.
• Marketing Automation - Integration of new features in product to improve business performance.
• Manage team with tight deliveries, and be a transformational lead during recruitment, induction and training of all marketing recruits.

Chandigarh Area, India

Instrumental in handling prepaid revenue of INR 402 Cr. annually & a customer base of 35 Lac across GSM and CDMA line of business through effective CVM program. As a product manager i launched some path breaking Products and Developed strategic modules on revenue enhancement, base maximization and retention. Designed innovation solutions along with.

Chandigarh

Handled 4G Rollout Plan and responsible for driving 4G/3G/2G Data service revenues and penetration along planned strategy, budgets & targets for small screen. Ideated & implement innovative concepts/products/initiatives/schemes/pricing in order to increase adoption, loyalty, customer satisfaction with an overall aim to enhance penetration, usage and thus.

Chandigarh

Responsible for driving VAS portfolio. Identifying key segments for various product categories and increase their take rate. Thus made Haryana as fastest growing circle in MCI service nationally.

New Delhi Area, India

Responsible for VAS Marketing (Upselling new/hit TV programs and Channels) of Mobile TV Product by effective Client Servicing and Account Management of Telecom Operators and Mobile manufacturing companies.New product development / UX & UI / addition of new features and integration of content with social media.Use of Digital Marketing / Add networks for.

To promote relationship based banking with HNI Individuals for sales of banking products like Current Account/ Saving Account / FD/RD / Insurance / Investments etc. Continuously updated and tracked competition products and services to benchmark & align with the market

Pgdbm, Marketing/Marketing Management, General

Bachelor Of Technology (B.Tech.), Information Technology

Isc , Icse