Prasun Choudhury Email and Phone Number

Responsible for strategising and implementing 360 integrated brand communications, and marketing planning through ATL (TV, Print, Radio, OOH, Cinema), and BTL media vehicles. Lead the development of brand media briefs and activate pan India and international campaigns. Responsible for monitoring and reporting campaign performance across defined KPIs, implementing brand integrations through sponsorships, cricket and other non-FCT elements and analyse against ROI. Perform industry/category scan and track competition activities to produce actionable insights. Experience of managing wide array of clients across governmental and private entities.
Major clients: Ministry of Tourism, Government of India (Incredible India!), Lufthansa Airways, Hindware Ltd, IFFCO-Tokio, ABP Network Pvt Ltd, Amway, Spinny

Responsible for designing and implementing an integrated communications strategy for the Ministry, including developing marketing activations and managing campaigns for the Ministry’s flagship programme, Sagarmala. I led media and advertisement planning, social media management and participation at various international trade summits such as Vibrant Gujarat, 2017 & 2019, India Integrated Transport and Logistics Summit, 2017, Global Exhibition on Services 2018, etc. 
My work also included engaging with various line Ministries and PSUs, leading the development of marketing collaterals such as achievement booklets, programme brochures, merchandise, corporate films and a bi-monthly newsletter and working in tandem with the Press Information Bureau (PIB) for dissemination of information. I regularly liaised with multi-media creative agencies for advertisements and placement of relevant stories and interviews, working closely with industry bodies such as FICCI, CII, and affiliated PSUs under the Ministry of Shipping.
Highlights: Planning implementation and launch of Ministry of Shipping’s inaugural international summit and exhibition—Maritime India Summit, 2016

Responsible for conceptualising and producing feature sections for two magazines, Cargo Connect and Career Connect including ideating, pitching and delivering original articles based on desk research and interviews with industry leaders. I also participated in industry conferences and knowledge sharing platforms in order to initiate media relations and collaborations. My work involved working closely with the art direction team for story design, editing and proof reading of all content for both magazines. I was responsible for writing original, research and expert-backed feature stories for two magazines, Cargo Connect and Career Connect which involves ideating, pitching and delivering stories in a time-bound basis, conducting interviews with leaders in the fields of education and logistics. I am also required to participate in industry conferences and knowledge sharing platforms in order to initiate media relations. My work involves closely working with the art direction team for story design, editing and proof reading of all content of both magazines and collecting data from various industry researches for use in the future.

Responsible for creation of client databases in Oil & Gas sectors via relationship building exercises, managing company's communication strategy, including but not limited to press releases, conference management, vendor management and internal staff trainings. I also contributed to a research paper 'NELP-X: A complete perspective on theIndian E&P industry' as Assistant Research Analyst and supervised the editorial team for publication of news and analysis stories on the upstream sector on a weekly basis.

Responsible for digital advertisement sales of websites catering to petroleum and fertilizer sector.