Pratap Deshmukh Email and Phone Number

• Responsible for setting up a new analytical engagement with India Markets to deliver analytical solutions across 5+ business verticals to deliver analytical and dashboarding solutions• Collaborate with senior stakeholders to understand their analytics needs, prioritize projects, and define clear objectives and success metrics• Responsible for development of data understanding, establishing cross functional communication between business, tech and analytics to fulfil business requirements• Design and architect end-to-end analytics solutions, including data extraction, transformation, modeling, visualization, and track business value• Collaborate with IT to optimize on infrastructure and resources required for analytics initiative, ensuring scalability, performance & availability

• Managing a team of analysts to drive $300MM+ marketing campaigns across 2 major US retail partners ($25Bn+ revenue) • Segmentation, offer optimization, targeting enhancement based on customer behavior and financial viability • Collaborate with 10+ stakeholders across all functions and Citigroup business divisions • Spearheaded adoption of new data sources & subsequent analyses generating $40MM+ sales & 1 FTE effort saving • Evaluated call center and IVR data to determine sales decline causes & and developed a mitigation plan for the same • Envisaged & piloted automated processes for campaign execution & fulfilment resulting in 1 FTE effort saving • Identified +$10MM annual bottom line revenue opportunity by upgrades for network tiers of 400K customers based on their level of credit card engagement

• Develop and implement Cobrand credit card campaigns to drive $100MM+ sales for major US apparel retailers • Offer optimization, targeting expansion based on customer behavior and financial viability • Identified and executed opportunity to cross-sell Citi Retail accounts to Cobrand customers • Developed a model to predict revenue generation propensity for a partner to enhance the financial viability of campaigns• Industrialized reporting framework and dashboard for 3 campaigns, leveraged by other partners

• Evaluate, recommend & and support the implementation of business strategies by leveraging both Citi/Partner sales data • Data collection/cleaning, exploratory data analysis, data visualization • Enhanced credit product decision-making for 20+ mid-size US retailers through data-driven insights • Identified a $5MM opportunity for a major office supplies retailer by deducing precursors to One & Done behavior• Prioritized stores for field sales representatives by optimizing potential sales and travel distance • Established sales and revenue reporting by credit products for a power equipment retailer partner

Hardware and Software development of controllers for specific solar thermal applications like cooking and datalogging using PLC and microcontrollers. Installation and commissioning of developed system on the field.

Using Programmable Logic Controllers, development of Smart Steam Cooking System for Jacketed Pressure Vessels using Parabolic reflectors for generating steam. The controller was designed for preparation of 3 food items, namely Rice, Dal and Vegetables.

Completed a 15 day In Plant Training at Topworth Pipes & Tubes Pvt. Ltd. The training included a 4 day workshop on Hardware and Software basics of SEIMENS Programmable Logic Controllers S7-200 by Fox Controls Ltd. Completed a study on an Laser Sensor by MEL Gmbh which was being used for observing the weld profile and control the welding arc.

Study the process times of various operations being performed on aluminum casts. Apply the Just In Time and Single Piece Flow principles to design and propose multiple Process Flow Layouts for the LK-630 Casting Machine to increase the efficiency of the process. The approved layout resulted in an increase of 22% in productivity and the prominent reason of inefficiency was found out to be machine failure.