MAC is an IIT Delhi venture started in 2010 backed by investor viz. Eight Capital, Mumbai & CCube Angels, Singapore. MAC is one of the biggest offline ad-network in India with aggregation of 125 newspapers across 200 cities, having served 1.5Lac+ ads It provides 360 degree Solution for all advertising needs of an SME.Our State-of-the-art technology brings ROI driven media planning and optimizations similar to an RTB exchange does to purely digital.Our Decision algorithms take input from advertiser & give real-time personalized media planPlug-gable with any other ad networkROI driven Media Planning, Newspaper Advertisement, Creative copy writingRoles and responsibilities:Co-founded and grew organization into one of the leading players in media selling space.Designed / Developed scalable Ad booking platform.Involved in strategy and execution of internet marketing plan.Setup and scaled assisted sales model from a 1 person team to 32 person teamDesigned and developed back end tech support for seamless operations and sales target management.Built patent pending media planning tool with self corrective feedback loop.Set-up business operations catering prepaid B2B partners including existing advertising agencies, super marts/retail shop, travel agents and cybercafé among others and converted them into offline ad booking agents. Managed sales and marketing functions for multiple verticals including corporate sales team catering to big ticket clients.Set-up and scaled various supporting arms viz ad-booking operations team, media relations team, feedback and customer grievance handling team, in house admin operations team. Managed organizational P & L and investor management for 4 years.

Must See India is the largest travel information portal in India with more than 5 million visits per month. It is the only website in India providing dynamic holiday packages. Key role and responsibilities: Scaling of B2B arm, agentdesk.in Analyzing potential partner relationships for the product Setup of North India office and alliances with hotel/vendor etc in northern states

FBSPL is largest collection agency in Gujarat with 50+ offices and 500+ employees catering several of the leading banks in Gujarat.Roles and responsibilities:Developed web based solution for tracking and monitoring all collection related processes.Developed features list, coordinating with various departmentsHiring and setup of technical teamManaged the entire product life cycle from planning, development, implementation and launch.