Prateek G. Email and Phone Number
“If you work really hard and you’re kind, amazing things will happen.” - this keeps me going.Hi, I’m Prateek. Subject matter expert for Process Solutions. With over twelve years of experience in sales and marketing, and a strong background in pharmacy, business administration, and life science.Through various roles and responsibilities at regional and global levels, I have been helping global scientific community get access to the best-in-class products and technologies - to make biopharma production simple, faster, and safer - solving the toughest problems in life science and accelerating access to better health for people everywhere.As global marketing manager, I develop and execute global marketing strategies and plans that position Merck's integrated offering of chemicals, hardware, and services (SAFC®, Millipore®, & BioReliance®) to target customer segments and modalities. I collaborate with cross-functional teams and stakeholders to deliver a differentiated value proposition and enable sales success. I have expertise in conceptualizing, designing, and executing integrated marketing strategies, annual marketing plans, go-to-market plans, sales enablement packages, communication campaigns, and thought leadership content. I have a rich experience of working in the field with customers. As sales manager for SAFC® portfolio in India & Sri Lanka, I grew my region by 350%. Before Merck, I helped grow Pharma Ingredients & Services business of BASF by handling key customers in South India. Straight out of college, this was my big entry into the exciting world of Life Science, working for a huge conglomerate and developing business of iconic brands like Kollidon® and Soluplus® I moved from sales to marketing to get out of my comfort zone, and to leverage my field experience and my ability to think from PoV of both customers and sales colleagues when designing marketing strategies and GTM plans.Outside work, I enjoy cooking, reading fiction from #PrateeksBookshelf, experimenting with AI, and dreaming a beach vacation. I'm a proud LGBTQ+ ally, and I advocate and talk about DEI and mental health well-being at workplace.Disclaimer: Opinions and views expressed here are my own and do not reflect views of my current or previous employer.
Merck Group
View- Website:
- merckgroup.com
- Employees:
- 20101
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Global Strategic Business Manager, Chemical ModalitiesMerck Group Nov 2023 - PresentGlobal modality manager for small molecule modalities (including peptides, PROTACs, and other novel chemical modalities) Part of global marketing team, Process SolutionsMy major responsibilities in this role include:- Development of global marketing and commercial strategy for small molecules- Driving long term growth and revenue generation by developing global and regional GTMs for commercial- Providing clear recommendations to R&D on products and technology development and prioritization- Driving application data generation- Development of global focus seeding program for commercial - Supporting creation of global campaigns
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Global Segment Marketing Manager, Therapeutic Proteins And Small MoleculesMerck Group Aug 2020 - Nov 2023IndiaPart of global marketing team, Life Science. A cross-business collaboration role responsible for strategic marketing globally of Process Solutions' integrated offering of chemicals, hardware and services aimed at Small Molecules and Therapeutic Proteins (mAbs, recombinant proteins, ADCs and plasma) I am a segment matter expert on therapeutic proteins and small molecules market segments, and I impact and execute strategies that deliver a differentiated value proposition. Key responsibilities: • Strategy Operationalization: Set Life Science's and Process Solutions' long term strategy into motion by breaking them into annual priorities• Strategy Integration: Integrating strategic priorities into annual global integrated marketing plan• Strategy Deployment: Translating strategic priorities from integrated marketing plans into actionable go-to-market plans and further into regional tactical plans for commercial teams• Strategy Execution: Execute GTM and tactical plans through sales enablement activities and integrated marketing campaigns that deliver a differentiated value proposition to key market segments• Sales enablement: Develop marketing assets, educational webinars and digital sales tools to empower salesforce to communicate differentiated value proposition to target audience - I specialize in making easy and fun to use digital interactive collaterals that showcase our integrated offering and promote self-service among customers • Research and analyze segment, and synthesize industry needs and customer pain points into actionable insights to fill portfolio gaps and accelerate segment growth• Contribute to the development of a common Process Solutions strategy and innovation roadmap• Support future readiness of the organization with digitalization and e-commerce• Internally, act as a liaison between multiple business units and planning unitsSpecial project: Led creation of a global commercial GTM strategy for CDMOs as a target customer base
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Sales Manager, Central & South India And Sri LankaMerck Group Nov 2014 - Jul 2020Hyderabad, Telangana, IndiaI was responsible for sales and business development of 400+ process chemicals, excipients, and custom synthesis capabilities of Merck (and Legacy Sigma Aldrich) for pharma/biopharma industry in Central and South India and Sri Lanka. Some of my major responsibilities included:- Managing business at keys accounts directly, as well as through channel partners. - Seeding of new products at R&D. - Managing demand and sales forecast. - Planning and executing local strategies related to new brand launch, increase in market share, and further business development. - Building, maintaining, and improving the already built relationships with the who's who of the top pharmaceutical firms. - Catering to the needs of smaller upcoming pharma firms and help them realize their projects by providing complete technical and regulatory guidance- Supporting role in market and competition analysis using various sources in the industry.- Managing promotions, workshops and seminars like Emprove Seminar Series, Biophorum, Pharmaphorum, NDDS seminar series, CPhI, Customer Days, Road shows etc.
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Key Account Manager - South IndiaBasf Jul 2011 - Nov 2014Hyderabad, Telangana, IndiaWas responsible for managing business of Pharma Ingredients and Services, Nutrition and Health in South India.Key responsibilities:- Managing key accounts and developing business - Direct and indirect sales and promotion of APIs, Excipients and Custom Synthesis offering- Handling channel partners and distributors. - Building and maintaining, and managing relationships with clients and industry leaders. - Providing forecast to the concerned teams. - Planning and executing strategies pertaining to new brand launch, increase in market share, and further business development. - Market research, in-depth analysis of the pharmaceutical business scenario in the region, and competition analysis using various sources in the industry.- Managing customer-facing events like tradeshows, seminars and workshops -
Management TraineeAlkem Laboratories Ltd. May 2010 - Jul 2010Mumbai Area, IndiaWorked on Perception Mapping of Lornoxicam amongst Different Specialties and Feasibility Analysis for its Adoption by the Doctors in Acute Pain Management, followed by a detailed marketing strategy and brand launch plan.
Prateek G. Education Details
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Pharmaceutical Marketing And Management
Frequently Asked Questions about Prateek G.
What company does Prateek G. work for?
Prateek G. works for Merck Group
What is Prateek G.'s role at the current company?
Prateek G.'s current role is Global Strategic Business Manager | Global GTM lead | Novel chemical modalities, Small molecules, Peptides, PROTACS | Merck Life Science | MBA.
What schools did Prateek G. attend?
Prateek G. attended Insead, Svkm's Narsee Monjee Institute Of Management Studies (Nmims), Shobhaben Pratapbhai Patel School Of Pharmacy & Technology Management.
Who are Prateek G.'s colleagues?
Prateek G.'s colleagues are Salah Sayed Kamel, Il-Ku Kim, Monika Kubiś, Mark Hayes, María Fernanda Jiménez Suárez, Jean-Paul Riviere, Véronique Krieguer.
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