Pratheep Sankar Email & Phone Number

Dublin, Ie

New York, New York, Us

San Francisco, California, Us

• Strategic partner to marketers - designed campaign plans, identified operational milestones & created a timeline to ensure all build components of the campaign come together smoothly.• Owned the audience build, campaign QA, and compliance check before launching a campaign. • Created reports/dashboards in Marketo and Salesforce to assist the EMEA Marketing team with reporting out on campaign effectiveness, pipeline contribution and overall business performance• 'No lead left behind' - Managed the end-to-end flow of leads by ensuring leads are correctly MQLd, routed and followed up with.• Collaborated with BDRs, AEs and Rev Strategy/Sales Ops to monitor and optimise lead quality through the funnel.• Developed training and documentation to ensure marketers are fully enabled to use new technology and features.

Dublin, Ie

Roomex platform allows businesses to search, book, manage and pay for all their business hotel bookings in one place. • Planned and managed budgetary control of all digital marketing campaigns.• Developed, executed, and managed digital marketing campaigns across all channels (PPC, SEO, ABM, display network, retargeting, CRM, and social), with a clear focus on lead generation KPIs. - Doubled the traffic and reached 100 MQLs/month within 6 months. - Decreased cost/MQL by 54%.• Designed, built, and maintained organic and paid social media presence. - Consistently brought in 25% of the total MQL's through LinkedIn lead gen campaigns.• Using HubSpot and Salesforce, managed the lead data, lead nurturing, and lead scoring process.• Created and shared campaign performance reports with the marketing and sales teams.• Tracked conversion rates across all landing pages and by using heatmaps (Hotjar) and analytics, achieved 5% overall landing pages conversion rate.• Revamped the company website to improve the design, usability, user experience, content, and conversion rate.• Developed and implemented SEO strategies after performing SEO audits.• Managed agencies and freelancers to optimise the visitors' digital journey, ensured consistency in terms of messaging and content and achieved the best user experience possible.

Dublin, Leinster, Ie

Atomic delivers specialist brand, strategy, and content solutions to clients in B2B, Employer Branding, and Sport.• Created and implemented holistic data-driven inbound B2B brand marketing campaign strategies for clients such as Enterprise Ireland, Horse Racing Ireland, Microsoft, Abbott, Grant Thornton, Irish Life, and KPMG.• Responsible for setting up metrics and measurements including the necessary integrations.• Created and maintained lead segmentation, lead scoring models, and lead nurture workflows.• Delivered campaign effectiveness and analytics reports, with action points based on data.• Developed data-driven actionable insights to continuously optimize marketing campaigns, and improved efficiency.- Increased lead conversion by 33% for a client.- Improved the quality of leads from 56% in the first campaign to 90% in the third.• Developed social media strategies (with social calendar) and ran campaigns on LinkedIn, Twitter,and Facebook, for both lead generation and brand awareness.• Worked closely with both our creative and design teams to improve the effectiveness of campaigns based on insightful data.• Brought insights into the optimization of website's Design and User Experience.• Performed SEO and digital diagnostic audit on the client's website and provided recommendations to improve.

Inspiring Ideas is a leading arts, crafts and gifts retail store in Dublin, Ireland. • Worked closely with the web development team on implementation of the new website and to enhance the user experience by making it aesthetically pleasing and user-friendly.• Managed SEO optimisation of the website. Main goal was to make the website show up at the top of Google's Search Engine Results Page (SERP).• Prepared and delivered Social Media marketing plans within key objectives. Created contentmarketing strategy for Facebook, Instagram, Twitter and blog• Planned, managed and executed PPC campaigns on Google Adwords and Facebook• Worked extensively on Google Analytics to understand the “ABCs” of Acquisition, Behaviour,Conversion and to create campaign reports.• Managed the overall web store operations and online customer experience journey.

SKULPT is a luxury athletic wear retailer based in Dublin, Ireland. SKULPT offers a selectionof luxury athletic apparels and accessories. The product offering includes a range ofindependent exclusive clothing brands. • Created a complete Digital Marketing Strategy plan (Digital audit, Competitor analysis, Adwords SEO & PPC, Social Media, Email marketing, Blog, Website design and User experience, Google Analytics).• Implemented digital marketing display campaigns on Google Adwords and provided campaign tracking and analysis summary.• Provided Social Media strategy for Facebook, Twitter, Instagram and Youtube and implemented PPC campaigns on Facebook for brand awareness.

Seattle, Wa, Us

Amazon’s Kindle Direct Publishing (KDP) is a self-publishing platform, one of the tools authors/publishers can use to publish their work online. Publishing through KDP makes an eBook available on Amazon to Kindle readers and Kindle app on Android, iOS, Windows, and Mac.• Created and maintained long term relationship with key account KDP publishers.• Managed and maintained the Amazon KDP's community forum.• Handled escalations, including the CEO escalations via email/phone.• Investigated payment inquiries/concerns brought up by publishers.• Routed issues and bugs that need technical expertise to the development teams.• Worked with the operations manager in documenting process flows and developing blurbs for use cases.

Master'S Degree, Digital Marketing Strategy

Master'S Degree, Biomedical Engineering

Master'S Degree, Medical Imaging