Pratheep Sankar Email & Phone Number

Dublin, IE

New York, New York, US

San Francisco, California, US

• Strategic partner to marketers - designed campaign plans, identified operational milestones & created a timeline to ensure all build components of the campaign come together smoothly.
• Owned the audience build, campaign QA, and compliance check before launching a campaign.
• Created reports/dashboards in Marketo and Salesforce to assist the EMEA Marketing team with reporting out on campaign effectiveness, pipeline contribution and overall business performance
• 'No lead left behind' - Managed the end-to-end flow of leads by ensuring leads are correctly MQLd, routed and followed up with.
• Collaborated with BDRs, AEs and Rev Strategy/Sales Ops to monitor and optimise lead quality through the funnel.
• Developed training and documentation to ensure marketers are fully enabled to use new technology and features.

Dublin, IE

• Roomex platform allows businesses to search, book, manage and pay for all their business hotel bookings in one place.
• Planned and managed budgetary control of all digital marketing campaigns.
• Developed, executed, and managed digital marketing campaigns across all channels (PPC, SEO, ABM, display network, retargeting, CRM, and social), with a clear focus on lead generation KPIs. - Doubled the traffic and.
• Designed, built, and maintained organic and paid social media presence. - Consistently brought in 25% of the total MQL's through LinkedIn lead gen campaigns.
• Using HubSpot and Salesforce, managed the lead data, lead nurturing, and lead scoring process.
• Created and shared campaign performance reports with the marketing and sales teams.

Dublin, Leinster, IE

• Atomic delivers specialist brand, strategy, and content solutions to clients in B2B, Employer Branding, and Sport.
• Created and implemented holistic data-driven inbound B2B brand marketing campaign strategies for clients such as Enterprise Ireland, Horse Racing Ireland, Microsoft, Abbott, Grant Thornton, Irish Life, and KPMG.
• Responsible for setting up metrics and measurements including the necessary integrations.
• Created and maintained lead segmentation, lead scoring models, and lead nurture workflows.
• Delivered campaign effectiveness and analytics reports, with action points based on data.
• Developed data-driven actionable insights to continuously optimize marketing campaigns, and improved efficiency.- Increased lead conversion by 33% for a client.- Improved the quality of leads from 56% in the first.

• Inspiring Ideas is a leading arts, crafts and gifts retail store in Dublin, Ireland.
• Worked closely with the web development team on implementation of the new website and to enhance the user experience by making it aesthetically pleasing and user-friendly.
• Managed SEO optimisation of the website. Main goal was to make the website show up at the top of Google's Search Engine Results Page (SERP).
• Prepared and delivered Social Media marketing plans within key objectives. Created contentmarketing strategy for Facebook, Instagram, Twitter and blog
• Planned, managed and executed PPC campaigns on Google Adwords and Facebook
• Worked extensively on Google Analytics to understand the “ABCs” of Acquisition, Behaviour,Conversion and to create campaign reports.

• SKULPT is a luxury athletic wear retailer based in Dublin, Ireland. SKULPT offers a selectionof luxury athletic apparels and accessories. The product offering includes a range ofindependent exclusive clothing brands.
• Created a complete Digital Marketing Strategy plan (Digital audit, Competitor analysis, Adwords SEO & PPC, Social Media, Email marketing, Blog, Website design and User experience, Google Analytics).
• Implemented digital marketing display campaigns on Google Adwords and provided campaign tracking and analysis summary.
• Provided Social Media strategy for Facebook, Twitter, Instagram and Youtube and implemented PPC campaigns on Facebook for brand awareness.

Seattle, WA, US

• Amazon’s Kindle Direct Publishing (KDP) is a self-publishing platform, one of the tools authors/publishers can use to publish their work online. Publishing through KDP makes an eBook available on Amazon to Kindle.
• Created and maintained long term relationship with key account KDP publishers.
• Managed and maintained the Amazon KDP's community forum.
• Handled escalations, including the CEO escalations via email/phone.
• Investigated payment inquiries/concerns brought up by publishers.
• Routed issues and bugs that need technical expertise to the development teams.

Master'S Degree, Digital Marketing Strategy

Master'S Degree, Biomedical Engineering

Master'S Degree, Medical Imaging