Kelly Pratt Email & Phone Number

• As a Project Management Consultant, I partner with clients to identify and implement solutions to address organizational challenges, improve operations and grow their business.
• Analyze current business systems and processes with consideration for the entire ecosystem of the organization in order to develop strategic recommendations and proposals.
• Plan, guide and monitor projects from conception through implementation.
• Collaborate with client team and key stakeholders to predict and identify potential risks.
• Develop tailored project management approach to meet the individual needs of the clients' team.

• Manage a team of Performance Managers supporting our OEM partners' dealership clients.
• Support team members through value added engagements with clients to provide marketing consultation and ensure client satisfaction,
• Oversee teams’ retention within their portfolio of dealership clients to ensure maximum customer value and satisfaction.
• Evaluate performance reports and identify opportunities for optimization and improvement of clients' digital properties.
• Collaborate with cross-functional teams to ensure accurate communication,documentation, and process efficiency to best serve clients.

• Managed client programs totaling $3.1 million in yearly revenue.
• Oversaw a team of Digital Strategists, Advertising Strategists, and SEO Analysts tosupport company’s largest Enterprise Clients.
• Maintained less than 1% churn rate, by providing an excellent customer experience and pro-active consultative engagements.
• Provided consultative strategic digital marketing recommendations in order toachieve improved results.
• Worked effectively with internal and external teams to support our clients throughnew product and technology launches.
• Utilized project management software and techniques to manage large-scaleadvertising, design, marketing, and operations initiatives.

Burlington, VT

• Managed 25 dealership accounts within Dealer.com’s largest major account.
• Conducted monthly meetings with business owners of each dealership to review performance of KPI’s and strategy recommendations.
• Presented and executed on digital strategy recommendations – including SEO, SEM, CRM, Web Content and UX recommendations.
• Accountable for web development issue resolution and feature requests to facilitate successful digital marketing activities and data tracking.
• Use technical and business development skills to increase clients’ utilization of current products and technology.

• Managed 200+accounts for two of the top automotive groups in the U.S.
• Collaborated with various teams across the organization to accomplish client requests including technical support, client services, and website development.
• Managed complex projects concurrently such as website launches, design upgrades, 3rd party code integrations, and custom development requests.
• Created processes to better serve our clients.

Bachelor'S Degree, Marketing

• Studied abroad in Dublin, Ireland for the Fall 2011 semester • Maintained above a 3.0 GPA each semester • Works 30 hours per week while.

Marketing