> Closely coordinated with a team of 6, including designers, copywriters, and SEO/SEM specialists, reporting directly to the CMO> Executed digital marketing campaigns across SEO/SEM, email, social media, and display advertising for portfolio brands> Spearheaded Go-To-Market strategy for a new US mortgage processing brand, a premier building material supplier for premier projects across India, and a sauces and condiments brand for effective market presence> Created and implemented SEO strategies for newly launched knowledge processing partner brand websites in the US mortgage and healthcare space, with the mortgage website delivering 20% M-o-M growth in organic traffic within the first 12 months> Led offsite SEO initiatives for the portfolio brands, fostering growth in backlinks and citations from reputable websites, ultimately enhancing Google ranking for target keywords> Setup CRM platforms for one of the portfolio brands in the US mortgage space from scratch and managed a marketing database of 8,000+ contacts for enhanced prospect engagement, segmentation, and personalised communication in collaboration with the sales team> Planned and executed targeted email campaigns for one of the portfolio brands, achieving remarkable results: increased open rates from 5-8% to 25-30%, and elevated click rates from >1% to an impressive 8-10%, surpassing industry benchmarks> Automated reports on Looker Studio for comprehensive insights into SEO, Email, PPC, and lead generation, tracking key KPIs for portfolio brands> Collaborated with sales, vendors, and agencies to align marketing efforts with broader business goals

> Led a 4-member team overseeing SEO & performance campaigns for 19 US local and national projects across B2B, B2C, and D2C brands in healthcare, agency service, insurance brokers/agencies, and more > Managed paid campaigns for diverse US projects, achieving significant results such as reducing Google Ads cost-per-lead by 57% while recording a 6x increase in monthly MQLs for Stratosphere, a B2B agency, and elevating e-commerce Google Ads ROAS from 280% to 483% within 3 months for SaharaCase, a D2C e-commerce brand > Supervised the successful development and launch of 17 new client websites, emphasising exceptional SEO implementation across healthcare, insurance, e-commerce, and agency sectors> Directly managed growth marketing and lead generation strategies for Stratosphere, achieving a 137% increase in organic website sessions and 46% YoY increase in leads, and executed successful referral and drip email marketing strategies that helped in upselling website builder product to 16 out of 150+ non-SEO clients > Supervised lead generation strategies and execution for HealthCare DMS, a new marketing agency venture catering to Indian healthcare brands

> Led a team of 2 in successfully launching and managing 14 SME websites, contributing to website navigation decisions, service verticals, content strategy, optimisation, conversion optimisation, and Social Media integration> Crafted 25 website analysis and marketing proposals for SMB prospects, providing key selling points to the US sales team> Trained interns and new team members in on-site and off-site website optimisation strategy> Consistently added 30-40% monthly conversions for the FCCMG project through calls, search, and display campaigns

Responsible for Search Engine Optimization (on-site and off-site), Content Research, Strategy, and Writing, Online Reputation Management, and Social & Listing Site Account Management for our US based client's websites.Achievements:> Optimized FCCMG's Orange County healthcare website, elevating search rankings and lead generation for 6 office locations and 14 provider pages> Tripled monthly organic sessions from 5-6K to 21-25K, resulting in a 49% increase in form fills and a 78% rise in calls within a year> Developed a post-pandemic growth plan, achieving 25-30% more website leads compared to pre-pandemic levels

Primary writing types included SEO-friendly and compelling landing page copies, blogs and articles for our US based projects. Other types of writings that I frequently did were email marketing copies and contents, company profiles, YouTube video descriptions, scripts for short explanatory videos, PPT slides and Infographics, etc.Achievements:> Crafted 500+ SEO-friendly blog posts, 100+ landing pages, and varied off-site content for B2B SaaS and US-based B2C projects, collaborating closely with the SEO team for effective inbound strategies> Successfully repositioned GMR Web Team's website content, shifting the focus from an all-niche approach to a specialized focus on the healthcare industry> Drove a substantial increase in GMR Web Team's blog traffic, escalating from 350 to 2,250 per month within 9 months, concurrently enhancing average session duration and reducing bounce rates