Paula Barker Email and Phone Number

• Tracking 10% year-over-year growth for sales accepted marketing generated leads.• Forge strong relationships with sales, product marketing, and regional marketing leads to develop impactful marketing campaigns that drive customer engagement and pipeline growth.• Focus on devising Go-to-Market (GTM) strategy to execute cross-sell and upsell marketing campaigns, with global reach targeting existing customers with multichannel campaign tactics.• Executed content syndication campaigns, driving new leads for new accounts and new contacts in new divisions for existing customer, supported by 6 Sense display ads, nurture emails, Uberflip content streams and social media.• Conducted annual thought leadership webinars with third party analysts demonstrating our partnership plus brand awareness within our customer base while prospecting for new accounts. • Implemented 1:1 ABM campaign targeting key accounts, creating SmartPages leveraging Uberflip content streams, nurture emails, and 6 Sense display ads to enhance relationships, expand our presence, and bolster account retention.• Assist with pre-event planning for annual Tier 1 signature customer events, plus sales engagement for audience acquisition, securing customer speakers, and staffing onsite for execution.• Created a webinar series specific for existing customers to encourage deeper product utilization, drive demand to expand for cross-sell and upsell opportunities, reinforce leadership and trust in relationships. • Established a Demo Library Community for on-demand product demos via the Uberflip platform, driving engagement and customized demo requests accelerating middle to bottom of the funnel opportunities.• Daily use of various platforms including 6Sense, Salesforce, Uberflip, Asana, Outreach, Allocadia and Creatopy.

• Build the go-to-market strategy and plan for the West Region Strategic Accounts sales team focusing on the top 20 key and global accounts. • Work closely with sales leaders, product marketing and global campaigns teams to build out the marketing plan. • Design and execute marketing campaigns, to grow and win pipeline for the sales teams and meet their specific marketing targets to drive marketing ROI. • Marketing campaigns and activities focused on ABM 1:1 and 1:few company driven customized events, nurture campaigns to grow contacts and cross sell/upsell products, appointment setting for prospecting, digital marketing to drive awareness and warm up conversations as an always on strategy.

• Build go-to-market strategy and plan for North America sales teams generate leads and create brand awareness in new markets for Application Modernization plus Connectivity lines of business.• Adapted our traditional in-person events to virtual platforms in response to challenges posed by COVID-19 pandemic.• Led diverse marketing initiatives, including customer events, trade shows, email campaigns, account-based marketing, appointment setting, and digital marketing to enhance brand visibility and fostermeaningful interactions.

• Work closely with sales and alliance partners to develop joint business plans and allocate partner marketing development funds to campaigns that will help fill pipeline and grow revenue. • Be a trusted advisor to sales and partners as it relates to partner marketing development funding.• Manage the marketing development funds and operations to help partners grow business.• Support the field sales team meet their partner demand generation goals.

• Supported Central and Canada sales region with development and execution of marketing campaigns to accelerate pipeline for top deals and maintain key account marketing activities throughout the year. • Managed campaigns and budget with Regional Sales Director on a quarterly basis. Ensured region goals were met.• Performed as a liaison between regional business units and regional sales team. • Seek out third party industry events to enable field sales reps to prospect with new clients.• Executed Account Based Marketing engagements through rhythmic mix of strategic key account activities.

• Supported business unit, campaign managers and sales representatives across the US in the software organization with planning and execution of field marketing campaigns. • Worked with marketing managers, sales, product marketing, partners, creative services, media vendors, and agencies in the execution of field marketing plans.• Managed all aspects of the marketing plan including strategy, budget, metrics, and various vendor contracts• Supported marketing team in tracking of campaigns to understand marketing return on investment.

• Developed and executed field marketing campaigns for the mid-market segment representing the Visual Studio product line. Supported the US sales force with marketing activities for account base plus strategies to obtain new prospects. • Worked closely with sales & product team to deliver marketing plans that retain clients and drive net new opportunities• Collaborated with marketing peers and strategic partners to develop and deliver a cohesive marketing plan• Delivered marketing updates on monthly business reviews with segment and sales leadership

• Supported Americas Server Business Unit priorities with programs that enabled the sales force to meet quarterly goals and drive new business. Collaborated with the World Wide Server marketing team and worked with channel and alliance partners to strengthen relationships and grow business. • Managed all aspects of a server program to drive net new server business. Program annual spend was $3 million with $50 million closed business and $100 million in the pipeline. • Managed all event planning elements and hosted the Enterprise Experience Houston executive briefings on a quarterly basis with customers and sales.• Engaged Americas Server Business Unit and sales team ongoing for updates, requests, guidance and approval.• Created a call center campaign strategy to help educate and drive server sales in the channel