Preetham Kumar Email & Phone Number

Bangalore Urban, Karnataka, India

Osmo from BYJUS (Think & Learn)• Customer insights, Selection insights, marketing campaigns, and engaging with existing customers to encourage them to continue using a product or service. • Co-designed and implemented a VIP loyalty program using user-generated (UGC) data and proactive outreach, this included Credits, Referrals, and Welcome journeys, leading to a 10% boost in customer engagement and a notable 20% increase in customer lifetime value (CLTV).• Played a key role in managing CRM tasks for the launch of the Math Wizard game and the Reading Adventure subscription. Surpassed presale targets by 2,000 subscriptions, in collaboration with Hollywood's LeVar Burton.

Bengaluru, Karnataka, India

• Lead CRM Marketing efforts for BYJU’S encompassing Email marketing, and D2C e-commerce channels for enhanced reach, revenue, and brand positioning.• Developed and executed email marketing campaigns for lead generation, nurturing, and customer retention, Set up the Product Automation Journeys resulting in a 20% increase in engagement and a 15% increase in revenue.

Bengaluru, Karnataka, India

• Designed and executed product automations, resulting in 20% more sales through Cross-sell, Upsell.• Played a key role in managing CRM tasks for the launch of the Math Wizard game.

Bengaluru, Karnataka, India

Koramangala, Bangalore

Successfully launched the biggest events of Royal Enfield while being a Front-End Developer at 22Feet in the year 2016 (Himalayan bike launch, RiderMania) covered the campaign live at the event. Responsible for writing clean, efficient, re-usable and maintainable responsive code. Integrating with third-party tools and API's.