Preethi Balan Email & Phone Number

Melbourne, Australia

· Leading the continued implementation of Councils IT and Digital Strategy while advocating a ‘one team' approach across Council, communicating a case for change at all levels of the organization and creating a change ready environment· Leading the digital transformation program by establishing a digital first approach in line with the digital strategy, leading the design, technical direction and production of digital initiatives.· Developing the internal policy and/ or procedural reforms required to support a digital first approach, digital channel utilization, enabling digital adoption strategies to be effective· Strategic forecasting of projected customer transaction demand by customer segment/type, evaluating and documenting customer needs and preferences by service delivery location.· Manage and set strategic direction and oversight of existing systems, applications and platforms. This includes spatial systems (GIS), database platforms and various application developments for web and non-web-based systems.Provide strategic direction and advice relating to digital marketing and awareness campaigns and digital customer engagement strategies to accelerate adoption of digital solutions, including education and awareness programs for customers, community, and staff.

Lead the improvement of the digital customer experience by driving innovation in digital content development, information architecture, forms, images and advising on services, transactions and community engagement through a variety of digital platforms.Developed a digital roadmap and managed the work breakdown structure (WBS) for projectsDeveloped productive working relationships, building organisational capability and responsiveness supporting service areas to optimise the digital customer experienceOverseeing day to day operational aspects projects in digital transformation

Melbourne, Australia

• Led software architecture, design, development and implementation of web and mobile applications and the technical development of new products • Implemented secure REST web services for mobile apps and consumers • Extensive experience in backend and frontend development • Produced coherent technical proposals that meet the customer requirements. • Effective stakeholder management between different project teams and departments. • Working closely with external digital agencies, freelance designers and website developers.

Melbourne, Australia

• Analysing and defining client requirements and specifying an optimum solution for subsequent mobile software development. • Confirm requirements, analysis , definition , design , development, testing, implementation and maintenance of mobile applications. • Administration and responding to reported software errors and feature requests relating to existing systems. • Lead business and technical analysis sessions to support new development efforts to meet current and projected business needs. • Perform database design and maintenance to support mobile, web and desktop application development. • Assist with the implementation of relevant sections of the IT, Mobile Computing, E-Services and Spatial System Strategies which relate to Application Development, Mobile Computing and Spatial Services.

Melbourne, Australia

• Designing and developing mobile architectures for iPhone and iPad applications ◦ Vic Fishing ◦ Vic Hunting ◦ Vic Bark ◦ Crop Diseases • Design, build, and maintain web applications (Flood and Fire incident report system, Asset Management System, Grains Calculator, Time And Activity System) • User Interface design (web and mobile) • Design and develop mysql databases and schema • Debugging, reuse, source code management strategies and release management. • Being the day-to-day contact for stakeholders throughout the full life cycle of a project.

Melbourne, Australia

• Analysed client requirements and built a Custom subscription based system using Codeigniter Framework. • Developed mulitple subscription based web applications from ground-up • Payment gateway and transactions • Data loading and maintenance of iPhone application "Data Interpretation" • Video De-Identification and Database maintenance. • Search Engine Optimization • Domain and hosting migration • Setting up Google Ad-sense Google webmaster and analytics tool • Testing and debugging

• Developed a CRM "Sales Automation System" to improve sales and marketing process of the organisation. • PSD to HTML conversion • Enhanced PHP and MySql solutions for existing website • Implemented Search Engine Optimisation Techniques • Website design, optimisation, maintenance and testing. Implemented action based on data.

Masters Of Technology (Information Technology), Web Development

Bachelor Of Engineering, Information Technology