Preethy Vaidyanathan Email & Phone Number

Phoenix, Az, Us

Sunnyvale, California, Us

At Matterport, we improve the way people understand and interact with the physical world by making every space more valuable and accessible. Lead global product strategy and development for all Matterport product portfolio including hardware, software and service product offering. If you are interesting in joining the team building the largest spacial data library in the world, I am hiring (remote friendly).

San Francisco, California, Us

Sharebird is where I provide quick tips, best practices for Product Managers and answer any questions you may have for me - https://sharebird.com/profile/preethy-vaidyanathan

New York, Ny, Us

Lead product strategy and execution, across consumer and restaurant products to enable digital transformation in $28B US local pizzeria SMB market.• Lead global teams across Product, UX, Product Marketing, SEO and Product Operations • Quickly pivoted due to the pandemic to launch new products to drive accelerated yoy GMV and revenue growth • Product portfolio expansion to support scaling to 17,000+ SMB shops and 5 million consumers • Launched multiple new products: Slice Delivery, Slice POS with instore acquisition, Slice Pizzeria Score, Redesigned Consumer App supporting cash-free, consumer fee, add-ons, easy re-order and more to grew platform volume to over $1Billion

Boston, Ma, Us

Lead product strategy, product development and product marketing at Tapad across all of our business and product lines. • Executed strategy, design, implementation to transform from a media service offering to SaaS platform and turned around the business to drive 40%+ YoY growth • Turned around media offering operations to drive successful margins that enabled successful divestment of this business line to Brand Networks• Thought-leader internally and externally to position Tapad as the market leader for Identity• Drove strategic initiative to drive cloud migration and cost optimization that unlocked 55% OPEX savings. This was instrumental to reach profitability and sustained growth at Tapad

Responsible for product strategy, product design, product execution, GTM strategy and client support. • Launched market-leading Mobile and Cross-Device Attribution Measurement product suite to effectively measure advertising ROI• Led all product due diligence that resulted in successful acquisition by the largest holding company• Created new products with over 10 vendor integration that led to some to the fastest acquisition integration product releases within WPPHelped champion product in the press. Few press interview highlights from 2016: eMarketer: The New Display Ad Tech StackAlliance for Audited Media: Why Mobile Transparency is the Next Big ThingExchange4Media (India): We do not want people grading their own homeworkReleased 17 mobile thought-leadership benchmarks studies with very positive PR coverage. A couple of highlights: Forbes: Mobile Ads Actually Do Work - Especially In AppsMediapost: In Mobile, Timing Is Everything

Responsible for products related to improving quality of digital advertising across 700 Billion monthly transactions• Turned around a struggling creative ads quality product within the first 6 months. I led the cross-departmental effort resulting in meeting SLA 95% of the time - a 4x improvement and increasing customer satisfaction scores. Improvement drove additional $12 million annual sales spend• Created internal and external thought leadership marketing material for quality improvement initiatives including being a key presenter at AppNexus Summit• Led product strategy and business case for technology acquisition of viewability company Alenty

New York, New York, Us

Successfully executed the transition from a single product to a platform and multi-product company. Promoted to manage suite of products including: core product line In-text, Display, Mobile, Video and suite of new brand products representing $100 million in annual revenue• Launched new high-brand impact product Mosaic. This product launch was measured and deemed the most successful perception shift for the business• Redesign flagship In-text product to address consumers’ need in a rapidly evolving digital landscape to be transparent, relevant and user-controlled• Successfully managed global redesign rollout reaching 250 million users in record 3 months• Complete ownership of Video product from 'ideation-to-market'. Successfully launched new video product with a 3-year growth ramp-up to $15M+ annual revenue and consumer study of video product showed 81% preferred this ad experience• Led initiatives to increase profitability by 10% and automated three man years of manual workflow• Self-serve platform extensions for publishers that serves 6500+ premium publishers

San Jose, California, Us

Managed email and web security (SiteAdvisor) product lines and a consumer portal siteadvisor.com that powered 20 Consumer, SMB and Large Enterprise products representing $80M in revenue • Global launch of Yahoo! - SearchScan powering over 2 Billion monthly searches worldwide in a record 5 months• Drove 200% increase in SiteAdvisor coverage that led to top consumer tool rating from Consumer Reports• Led 10% increase in Anti-Spam detection that led to highest rating by PC Magazine (4.5/5 stars)• Led cross-functional team in strategic planning and acquisition integration for: ScanAlert (150+ person team) and Secure Computing (350+ person team)• Effective product evangelist; led user experience improvements resulting in a high customer satisfaction score and successfully created product positioning and differentiation in CIO forum

Sunnyvale, Ca, Us

Joined a venture backed startup and build the market-leading Search Engine Marketing product• Part of the early-stage start-up engineering team • Ideation-to-execution responsibility for campaign management and revenue data workflows• Build platform that scaled to manage over $1B in search marketing spend• Built complex search marketing revenue data collection and modeling supported 350%+ YOY increase • Created campaign management platform that increased customer throughput 10-fold

Armonk, New York, Ny, Us

• Designed new storage allocation models for distributed Storage Area Network file system• Outlined performance and fault tolerance for different workloads and presented at Annual IBM Research Workshop

• Doctoral researcher with dissertation focused on optimizing data intensive application performance• Conference paper in CLADE, Poster presentation in Supercomputing conference and summarized talks at USENIX

Livermore, Ca, Us

• Invited research project• Optimized data-intensive applications in file systems including ASCI Blue Pacific and high-performance Linux clusters and presented at LLNL internal conference series

Ms, Computer Science

Bachelor Of Science (B.S.), Computer Science