• Managed employee engagement initiative for the first-ever virtual Take Our Kids to Work Day (2020 & 2021) bringing together corporate volunteers and Grade 9 students across Canada• Managed volunteer engagement initiatives for virtual events, acting as first point of contact for corporate volunteers, managed registration, training & facilitation for successful volunteer experience • Collaborated on grant writing, proposal submissions and end-of-year reporting for prospective and current funders• Contributed to donor recognition and appreciation initiatives as well as ensuring fulsome and customized stewardship of existing and potential supporters• Developed and implemented departmental project calendar. Managed project deadlines for 3-month goals and ensured timely submission of proposals and reports• Supported various research projects including the research on vulnerable populations and under served communities across Canada

As a key member of a new communications team, developed and implemented communication strategies and plans for the Office of the Registrar. Provided administrative support for the department, including maintaining confidential data records and files. Assisted the planning of Fall 2019 convocation ceremonies featuring 1000+ attendees, coordinated with vendors; created event content and materials; and performed on-site troubleshooting.• Coordinated the maintenance and redesign of the department website, ensuring an accessible and user-friendly experience for all stakeholders.• Managed social media content calendar and created multi-platform content (Twitter, Facebook, Instagram) • Reviewed practices and policies at Ontario universities to formalize procedure and implement more efficient and effective methods within the department and university. • Liaised with students via phone and e-mail, maintaining a high level of client service and smooth lines of communication between the student body and department.

Assisted in the qualitative analysis of a research project delving into how “wellness” language can persuade consumers to purchase natural health products.• Conducted literature reviews, producing detailed research reports for the supervising professor.• Coded interview transcripts using qualitative analysis software NVivo• Handled sensitive interview transcripts, ensuring complete confidentiality for all sources.

Aided in the design and development of a research project seeking to understand the creative output of the Faculty of Communication and Design (FCAD) at Ryerson University. Utilized powerful social media analytic platform Sysomos to monitor faculty and industry experts’ sharing progress and achievements within the faculty.• Analyzed tweets, demographics, reach, and impressions from FCAD students, faculty, and industry experts, analyzing how far social media engagement reaches within the community and carefully collating data for the study.• Produced a multimedia presentation on the study results for researchers and professors.

Produced content strategy and social media content for an internationally recognized early music ensemble. • Researched, created, and published content for Facebook page. • Conducted group sales research, sourcing publications and spaces for optimal advertising placement.• Performed administrative support, maintaining key documents, curating reports, and communicating with potential clients via mail and telephone.

Created and edited content for the department’s website, publications, and all social media platforms. Assisted in event planning and coordination for student events and aided in student wellness initiatives.• Produced content for Facebook, Twitter, and Instagram, promoting student events and wellness and encouraging event participation.• Designed graphics for special projects, events, publications, and social media, ensuring all department communications followed brand and style guidelines.• Maintained student events calendar via Convio software.

- Data management and social media analysis.- Research-based tasks on mental health and non-profit organizations in Canada.- Writing blog posts and press releases for the BeChange Campaign.- Creating content for social media platforms.