Preksha Shah

Preksha Shah Email and Phone Number

Digital Marketing Coordinator @ Northeast Shared Services
New York, NY, US
Preksha Shah's Location
Rochester, New York, United States, United States
About Preksha Shah

I am deeply immersed in marketing, both professionally and personally. Currently I am pursuing MS in Marketing Analytics at Simon business School, University of Rochester, My academic background includes management studies, an MBA in marketing, a diploma in digital marketing, and three marketing internships. I have successfully collaborated with major brands like Nivea and Myntra, using Instagram algorithms and analytics to drive conversions and achieve monetary benefits.Outside of marketing, I am a dedicated coffee enthusiast who loves exploring coffee shops and trying in-house brews. While I don't have a singular hobby, I enjoy swimming, playing badminton, and occasionally diving into mystery novels. My leadership skills were recognized during my college years, where I served as president of the Rotaract Club and earned the most versatile personality award for my well-rounded participation in academics and extracurricular activities.

Preksha Shah's Current Company Details
Northeast Shared Services

Northeast Shared Services

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Digital Marketing Coordinator
New York, NY, US
Website:
simonvisionconsulting.com
Employees:
61
Preksha Shah Work Experience Details
  • Northeast Shared Services
    Digital Marketing Coordinator
    Northeast Shared Services
    New York, Ny, Us
    View
  • Simon Vision Consulting
    Consultant
    Simon Vision Consulting Oct 2024 - Present
    Rochester, New York Metropolitan Area
    - Leveraged advanced analytics to assess student retention factors, consolidating company and individual data into a unified visual interface using Tableau.- Analyzed employment trends and local business demands using SQL and statistical analysis to align graduates with job opportunities, informing targeted marketing strategies.
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  • Rotaract Club Of Khandwala College
    President
    Rotaract Club Of Khandwala College Jul 2021 - Sep 2022
    President of the Rotaract Club of Khandwala College for the year 2021-22. It is a nonprofit organization which is institute based. The club conducts various events for the club committee and social events for society as well as for the club. During my presidentship I conducted 70+ events with my team varying from small scale events like beach clean up to large scale events like blood donation camp at a district level.
  • Idbi Capital Markets & Securities Ltd.
    Summer Trainee
    Idbi Capital Markets & Securities Ltd. Feb 2022 - May 2022
    Mumbai, Maharashtra, India
    - Led a detailed website audit using Google Analytics and SEMrush, optimized content and improved keyword targeting, resulting in a 35% increase in clicks for top keywords.- Visualized user interaction metrics in Tableau and tracked data in Excel, enhancing campaign insights and resulting in 5,000 new user interactions.
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  • Indiefolio Network
    Social Media Marketing Intern
    Indiefolio Network Apr 2020 - Jul 2020
    Mumbai, Maharashtra, India
    - Researched over 100 companies daily using LinkedIn and Hunter.io, identifying potential partners and enhancing communication outreach to improve strategic partnership opportunities.- Utilized user behavior analysis and A/B testing to optimize email campaigns and social media promotions, boosting nationwide design contest entries by 500 participants.
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  • Spectrum Academia
    Marketing Intern
    Spectrum Academia Nov 2019 - Jan 2020
    Mumbai Area, India
    - Cleaned and analyzed an Excel database of over 500 records to identify demographics, enabling tailored online narratives that drove a 10% increase in admissions.- Designed engaging social media graphics using data insights across omni-channel platforms, boosting conversion rates by 15% and enhancing user engagement.

Preksha Shah Education Details

Frequently Asked Questions about Preksha Shah

What company does Preksha Shah work for?

Preksha Shah works for Northeast Shared Services

What is Preksha Shah's role at the current company?

Preksha Shah's current role is Digital Marketing Coordinator.

What schools did Preksha Shah attend?

Preksha Shah attended University Of Rochester - Simon Business School, Svkm's Narsee Monjee Institute Of Management Studies (Nmims), Nagindas Khandwala College.

Who are Preksha Shah's colleagues?

Preksha Shah's colleagues are Mihika Goswami, Hannah V., Sonam Wagh, Jiarui Guo, Yanzhi Meng, Harsh Marfatia, Nighilenth B B.

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