Online Digital Marketing Flex Program
Thinkful Online Digital Marketing Flex Program 07/2022 – 10/2022• Specialist with experience in campaign design, buyer personas, creative briefs, and competitive audits.• Completed several modules and assessments while learning new languages and frameworks, and under the guidance of a senior digital marketing expert in a mentor-student relationship. • Completed several hands-on role-based and scenario-based projects and virtual labs designed to simulate real-world tasks and challenges. • As part of the program, produced professional projects from concept to completion, including: Blog | Buyer Persona▪ Learned how to gain customer insights by identifying customers' concerns, questions, issues, desires, and potential buying objections.▪ Created empathy maps after understanding the concept of buyer’s journey through marketing funnel and loyalty loop.▪ Understood how to build SMART goals and applied them to create a campaign. Email Marketing | Email marketing project ▪ Comprehended the difference between behavioral, transactional and promotional email. ▪ Learned how to track and measure click through rate (CTR), bounce rate and open rate.▪ Gained experience with a marketing automation platform to make it easier to manage the entire marketing process.Informational Interviews | ▪ Leveraged my network and conducted informational interviews with various Marketing Managers and Startup Founders.▪ Attended Silicon Slopes event and met with CEOs of companies to discuss marketing needs of a startup company vs an established company.Customer Insights | Empathy map▪ Able to identify the stages of the buyer’s journey .▪ Mastered the concept of marketing funnel and loyalty loop.