Radarr Technologies was acquired by Genesys - creating the world's first omnichannel experience orchestration platform powered by AI.The GXI (Global Experience Innovation) team at Genesys helps customers and brands integrate AI & Social in to their overall CX suite.

I was making our social media dreams come true at Radarr - and then Radarr Technologies was acquired by Genesys in Feb 2024. Formerly known as Circus Social, Radarr finds signals in social & digital media, powered by AI and data analytics. Radarr provides actionable insights, through monitoring and predictive analysis to businesses who need to make high-stakes business decisions in real-time. Our powerful social media analytics suite enables leading brands and Fortune 500 companies to Listen, Respond, or Manage anything on social media. We offer ORM, Brand Reputation, CX, Listening, Monitoring and Insights capabilities to global brands through Radarr, our proprietary social media anaytics suite to listen - analyze - respond - create - influence. More information available at www.radarr.com

A key player in the pre-opening team for luxury hotel brand in Singapore, with responsibilities that spanned across brand building and positioning, marketing, business development support, hiring and establishing guest touch points and experience. Launched the brand using social & digital media only - making it one of the most successful launches in the region.

Social@Ogilvy is a global, cross-discipline team of social experts from across all of Ogilvy & Mather’s businesses. Prerna was second employee to be hired in the Singapore team - and quickly grew the team to 22 people. She was the key business development, sales manager and social media strategist on the team - growing revenue to being one of the most successful business units in the company. Greatly helped to grow the team, establish reputation and launch innovative ways of working in the social space.

A not-for-profit organization dedicated to providing a second chance for special needs underprivileged students in India and Singapore. Conceptualised all marketing material, website, fundraising material and conducted all lead generation for awareness building.• Assist with organization and integration of all programmes introduced by Sparkz to aid two local schools for intellectually-challenged children, Tanglin School and Chaoyang School• Identify potential partners, conceptualize ideas and prepare marketing materials in order to implement the company’s fund raising schemes

DianeFay is a first-of-it’s-kind Asian social media network - a members-only network that curated experiences, events and networking opportunities for people with similar interests. It was Asia's first homegrown Social Media network and grew exponentially in a short period of time. • Part of the small team that founders put together prior to launch• Assisted in the official launch of the site and growth, which had a huge user base of high-profile members within the first few months• Created marketing solutions for growth of the social media network, wrote all marketing features and content, and single handedly ran the online magazine