As an early, key contributor, my responsibilities included a wide range of strategic and tactical activities from steering the product vision to defining information architecture, designing UI, interactions and language. As a small startup I operated as a one man team prior to hiring a front end developer followed by UI designers, whom I managed and worked with to develop a design system and components, reliable front end presentation, updated branding integration and mobile apps.

Covisint was building an IoT platform that leveraged the companies long standing expertise in the Identity and Access Management space. My responsibilities included product strategy, interaction design, designer/developer team management, prototyping and design direction, designing for developer tools, dashboards, and administrative interfaces across multiple product efforts.

• Aligned stakeholders on business goals• Developed wireframes, interaction design and directed UI design• Collaborated closely with product team to prioritize roadmap• Championed user-centered design as part of larger process improvements• Presented company-wide informational sessions• Built and tested prototypes for multiple projects• Designed grid system and specifications for dashboard revamp• Led the process and strategy behind the redesign of b2b project management tool• Increased lead conversions through marketing channel• Developed brand persona to move rebranding efforts forward• Iterated through sketches and marketing site concepts as part of pre-login overhaul• Collaborated closely with engineering team to strategize build process• Moved all of Visually’s sites / applications toward responsive design• Outlined phases for customer journey improvements to enhance flows for multiple user types

• Evaluated existing venture's usability, design and information architecture• Identified conversion improvements across multiple e-commerce sites• Produced wireframes, interaction design and prototyping for desktop, responsive and mobile properties• Oversaw visual design for multiple new ventures• Supervised usability testing for Home24.de• Worked closely with the branding team to develop brand personas for new ventures• Worked closely with product managers in conducting peer reviews and identifying key product features, requirements and strategy

• Directed end to end user experience across multiple ventures• Created user flows, information architecture and wireframes for several new ventures• Managed a design team and directed visual design as well as leading a modern rapid prototyping process• Led product development and business design efforts to flesh out new venture proposals• Collaborated closely with developers on implementation of new designs• Partnered with managing directors and product managers to solidify all aspects of product viability and launch• Conducted a variety of user tests and competitor benchmarking• Oversaw branding across new ventures

Consulting for several Berlin start-ups including Sponsorpay, moviepilot.com and departmentone.com. Handling a broad range of tasks as a UX Designer, Product Manager or Product Developer including assisting start-ups in focusing on the core value(s) of their products. Some projects included: Designing a custom CMS for an internal editing team from scratch, structuring scaled solutions for an analytics system between an ad program and agency clients, leading a number of projects through a variety of stakeholder and user requirements gathering, and establishing standards for email marketing campaigns including best practices ranging from design and markup to authoring and strategy. I also conducted a variety of user testing and research sessions both contextual and script based.

As an early hire to a UX Center of Excellence, I contributed to building a team, prioritizing efforts and defining processes. My UX efforts were spread across numerous front-end disciplines, from information architecture and development to visual design and creative direction, as well as across a broad range of projects including public facing sites, mobile applications and complex post-login transactional applications. Common tasks included interviewing stakeholders, gathering requirements, developing wireframes and partnering with external agencies and internal development teams.

Front End Web Development. Largely responsible for hmtl/css/js, converting .psds and handing off to backend developers.

A one man web team role. Designed and managed the websites for their museum, library, college, and gift shop as well as handling a variety of other technical and design tasks in house.