Clayton Preston Email & Phone Number

Atlanta, Ga, Us

Atlanta

Oversaw all consumer marketing content for the two largest brands under the Iconic Group and AAC merger: GradImages and Balfour. My team leads all consumer-focused partnerships and campaigns for 1000s of universities, colleges, and high schools around the country by creating custom and scalable marketing initiatives promoting official class jewelry, graduation essentials, yearbooks, ceremony photography, and announcements.Oversee all branding initiatives in partnership with our VP/Executive Creative Director including new product launches, partnerships, and company rebranding. Led rebrand and marketing for (pre-merger) Iconic Group's three main subsidiaries - WWP, GradImages & MarathonFoto. Lead marketing contact and head for all MarathonFoto World Marathon Majors clients: Boston Marathon, London Marathon, Chicago Marathon, and New York City Marathon. Created new pre-sale and event marketing campaigns.Lead marketing contact and head for partnerships between WWP and mall developers. Improved pricing & packaging strategy, as well as digital & POP customer experience.

Greater Atlanta Area

I took a temporary retirement to raise my son closer to family, and enjoyed spending every hour of the day watching him grow into a little toddler dude. Best job I ever had. Unfortunately, I was quickly losing my ability to converse with adults. After much thought and peer pressure from my current boss, I reentered the marketing world as the Director of Consumer Marketing for Iconic Group.

Greater Seattle Area

In November of 2014, I had the honor of joining the WildTangent Studios team. We worked hard to create content to fill the AGS (Android Games Service) and to produce great apps for other platforms such as the App Store, GooglePlay, and Amazon. I informed game content early in the discovery phase using market research. What are common and persistent trends? What games do people come back to and hold the highest retention? I also used this data to determine when and where to buy ad content based on audience behaviors. Working with this team was a pleasure, and I wish every one of them the most success.

Greater Atlanta Area

Partnered with CNE to launch the most successful app in Turner Broadcasting’s history. Oversaw the creation of all creative elements, twice-weekly social and community posts, weekly in-app advertising.Link: https://itunes.apple.com/us/app/card-wars-adventure-time/id791341471?mt=8Produced the redesign of the Watch CN Android app to implement more friendly UX, research tracking, and customer support while coordinating with seven kids tablet manufacturers to ensure the app was compatible not only within their platforms, but also the larger marketplaces of GooglePlay and Amazon. Worked with marketing to push the first Cartoon Network Games app to advertise on Buzzfeed, becoming one of the online publications most successful ad campaigns of the year based on 41k paid views and 81k earned views through social marketing.Initiated the creation of the Cartoon Network Games social presence across Facebook and Twitter, and lead weekly meetings linking our social marketing team, community manager, and PR representative to facilitate a cohesive message to users and fans.

Manage all print pieces for Cartoon Network’s pro-social tour event, Move-It Movement, for two consecutive years. Producer for all off-channel pieces of the Stop Bullying: Speak Up, anti-bullying campaign. Producer in charge of creative and timing for all Cartoon Networks DVDs and electronic sell-through (iTunes, Xbox, On Demand). Oversee and facilitate communication between event marketing groups, creative personnel, and print vendors to insure the proper delivery and execution of branded pieces. Manage the production of trade and press mailers, billboards, digital and print campaigns, tour events, and trade shows, which includes budgets, timing, creative personnel, and client feedback.Manage development of all press sites for upcoming launches, including hiring freelancers and coordinating creative with our team and client, and managing hosting of the site with our internal digital team.Current department brand manager of ten properties: Ben 10, Generator Rex, Symbionic-Titan, Firebreather, Adventure Time, Young Justice, The Regular Show, MAD, Stop Bullying: Speak Up, and Move-It Movement.

TempsGathered, compiled, and processed large quantities of survey data for Turner Classic Movies.Assisted in preparation and maintenance of marketing focus groups for Cartoon Network.Organized production materials for redistribution in the CNN Library.Designed Turner Properties, Inc. company flier for work retreat.

Managed productivity, showroom displays, and inventory.Initiated and facilitated new employee training seminars.Purchased product inventory and advertising.Oversaw daily, weekly, and quarterly profits and compared them to company goals.Highest company profit earner for three consecutive years.