Preston Denn Email & Phone Number

Baton Rouge, La, Us

New Orleans, Louisiana, United States

Digital Strategy and Execution: Develop and execute advanced digital marketing strategies to boost brand visibility and fan engagement. This involves planning, budgeting, and optimizing digital campaigns across paid social, search, display, and video platforms. Campaign Management: Manage and optimize digital marketing campaigns to boost ticket sales, generate leads, and support corporate partnerships for two sports teams.Collaborate with the performance marketing agency and in-house media team to achieve revenue, brand awareness, and lead generation goals.Develop innovative and unique sponsorship and sweepstakes opportunities with fans and the organization in mind to promote engagement and high quality leads Creative Collaboration: Work with our creative team to identify and optimize impactful video, motion, and static assets. This collaboration aims for continuous innovation and improvement to creative performance across channels.Platform and Integration: Partner with the digital platforms team and email marketing managers to ensure marketing efforts are aligned across all audiences. Utilize various platforms (ie, Adobe Marketo) for lead onboarding, cultivation, and reporting.Data and Analytics: Collaborate with the Business Intelligence team to develop fan segments and profiles using behavioral and demographic data, and further expanding that database through paid and non-paid digital strategies.Reporting and Communication: Create and manage a digital advertising calendar, sharing it with Marketing, Ticket Sales, and Corporate Partnerships teams. Regularly present campaign results to showcase the effectiveness of digital marketing efforts.Technology and Trends: Stay updated on the latest marketing technologies and trends. Test and measure new tools to stay where our fans are and enhance efficiency and drive additional revenue.

New Orleans, Louisiana, United States

Digital Strategy and Execution: Develop and execute advanced digital marketing strategies to boost brand visibility and fan engagement. This involves planning, budgeting, and optimizing digital campaigns across paid social, search, display, and video platforms. Campaign Management: Manage and optimize digital marketing campaigns to boost ticket sales, generate leads, and support corporate partnerships for two sports teams.Collaborate with the performance marketing agency and in-house media team to achieve revenue, brand awareness, and lead generation goals.Develop innovative and unique sponsorship and sweepstakes opportunities with fans and the organization in mind to promote engagement and high quality leads Creative Collaboration: Work with our creative team to identify and optimize impactful video, motion, and static assets. This collaboration aims for continuous innovation and improvement to creative performance across channels.Platform and Integration: Partner with the digital platforms team and email marketing managers to ensure marketing efforts are aligned across all audiences. Utilize various platforms (ie, Adobe Marketo) for lead onboarding, cultivation, and reporting.Data and Analytics: Collaborate with the Business Intelligence team to develop fan segments and profiles using behavioral and demographic data, and further expanding that database through paid and non-paid digital strategies.Reporting and Communication: Create and manage a digital advertising calendar, sharing it with Marketing, Ticket Sales, and Corporate Partnerships teams. Regularly present campaign results to showcase the effectiveness of digital marketing efforts.Technology and Trends: Stay updated on the latest marketing technologies and trends. Test and measure new tools to stay where our fans are and enhance efficiency and drive additional revenue.

Lead strategy, planning, development, and implementation of paid social media strategies. Develop and manage lead generation and nurturing campaigns across social media platforms such as Meta, TikTok, and LinkedIn.Analyze campaign performance, user behavior, and industry trends and translate data into actionable insights for clients and internal teams. Oversee consistency of brand message across all channels, media mixes, and marketing efforts. Analyze, identify growth opportunities, and adapt strategies to align with evolving needs. Develop budgets and ensure achievement of forecasted media plan goals.

Baton Rouge, Louisiana Area

Conceptualized, developed, and launched a natural supplement brand targeted to adults. Defined company’s vision and devised long-term strategies for market penetration. Partnered with leading neuroscientists to ensure sound scientific foundation. Directed creation of visually appealing and brand-aligned designs for social media, marketing materials, and product packaging. Oversaw development and protection of intellectual property and trademarks. Collaborated with supplement manufacturer for sample creation and final production. Drafted financial plans and monitored metrics to ensure sustainability and profitability.

San Diego, California

Provided insights and creative input to support development of patented product designs in alignment with brand's identity and market positioning. Defined and maintained brand's voice across various touchpoints. Led branding and marketing initiatives, including design and development of digital assets, marketing collateral, and direct-to-consumer campaigns. Guided expansion of brand's reach through brand partnerships and licensing rights projects. Conducted market research and analyzed trends to inform communication strategies across social platforms.

San Diego, California