Preston Sternson Email & Phone Number

West Fargo, North Dakota, United States

As the marketing manager of website planning, I'm responsible for driving forward our plan to deliver industry-best web experiences to our customers.-Develop roadmaps that align with growth goals while successfully delivering shorter-term needs-Partner with product planning team to design and develop templates for product-centric pages of the website-Collaborate with marketing leadership to ensure the website aligns with brand strategy-Assess web analytics tagging and data quality and provide recommendations for platform enhancements-Ensure website usability, functionality, content and value is ahead of the competition as measured by voice of online customers and delivery of sales leads

West Fargo, North Dakota, United States

As part of the demand generation team, I'm responsible for digital operations of our national and local marketing programs in North America. I manage content planning and optimization for our public and dealer websites, social media channels, email program and paid search efforts.I maintain multiple agency relationships in the areas of content strategy and development, social media management and search engine optimization.

Fargo, North Dakota Area

I guided digital transformation by delivering engaging experiences to our customers at every digital touchpoint, including nine traditional branches, an online bank and a national equipment financing company. I also led strategy and operational management of our two corporate websites, organic and paid social media channels, email program and company intranet.

Fargo, North Dakota Area

As part of the marketing strategy team, I was responsible for using content to support business objectives. In this role, I was a principal strategist for our agency's largest client, Bobcat Company. I was responsible for customer engagement, messaging and digital advertising. I guided our team of writers, designers and media buyers to produce engaging, targeted content. This work required a deep understanding of the client’s website platform and multiple channels, including email, paid social media and Google Ads.In addition to my client responsibilities, I was part of a cross-functional engagement team selected by Sundog’s executive leadership. This group of strategists was tasked to identify Sundog’s unique point-of-view for digital marketing and develop a training process for the rest of the company. I was also responsible for the strategy of Sundog's internship program, including management of four interns.

Fargo, North Dakota Area

I crafted original ideas and tactical solutions for Sundog’s largest client, Bobcat Company. My work included writing compelling copy for social media, email, video, and websites. I worked collaboratively with our client’s marketing managers, five project managers, video producers, social media strategists, data analysts, designers, and an account manager to deliver exceptional content that supported strategic marketing goals, often balancing multiple projects on tight deadlines at the same time.My work included:-Writing social media content for 280,000+ Facebook fans-Launching and growing a client's social media channels to 30,000+ fans in less than a year-Email editorial planning/writing for 90,000+ subscribers-Website content for 15+ new product launches each year-Contributing to original video content that produces 15,000+ views each month-Writing headlines for hero spots and online ads-Collaborating with data analysts and media delivery specialists to create strategic and data-driven content for a variety of large pay-per-click campaigns

Fargo, North Dakota Area

I managed internal and external technology systems including web-based applications, websites, Salesforce cloud CRM and databases for multiple clients.

Fargo, North Dakota Area

Worked with Microsoft site team leadership to carry out vision for the campus' 1,600 employees. Managed campus internal SharePoint website refresh project from conceptualization to completion, assisted with campus communications relating to Microsoft's 10th Anniversary in Fargo, and developed the annual Microsoft Student Workers Technology Summit conference.

Bachelor Of Arts, English, Communication Studies

Activities and Societies: Actively involved in Concordia On-Air, the student-produced news and entertainment program and The Concordian.

Education record

Attended USC in Sippy Downs, Qld, Australia as part of a study abroad program in my field of study, including coursework in English.