City of Promise aims to make a positive impact on generational poverty through child-centered, full family education and mentoring programs for Charlottesville residents.

Responsible for all internal and external communications and branding for the United Way of Greater Charlottesville to the broader public, partners, and potential donors. Tasked with producing written, digital, video, and audio material and ensuring consistent branding throughout various channels and executing on the strategic plan to achieve the organizations goals of increased brand equity, increased local and regional visibility, and increased philanthropic donations year over year.- Reorganized website based on CTA & UX considerations. Perform monthly maintenance and content updates via Wordpress. Built companion site as well.- Led growth of 4 main social media channels and launched TikTok in 2021Implemented $10,000 monthly Google Grant program to increase digital visibility- Primary speechwriter and presentation creator for CEO, Ravi Respeto- Created first ever digital annual report as companion piece to print mailer- Created and wrote Uncommon Voices podcast which became Envision radio show in partnership with local radio station and the Virginia Foundation for Public Media- Created and project managed full scale mural in downtown Charlottesville- Project managed entire United Way rebrand in early 2020- In-house designer and content writer- Responsible for creating and and executing ongoing storytelling strategy for ENVISION campaign- Created annual impact report for donors and partners

Gradum advances the evaluation and preparation of youth soccer players by coupling traditional, subjective assessment, with objective physiological and soccer-specific evaluation via cutting-edge technology. Gradum is a full-service organization that provides players with training and recruiting services in personal, small group, and academy settings.- Partner with sports performance company, Polar, to provide wearable technology for players to aggregate and track individual performance data. - Utilize Sports Scope video technology to analyze players and expose them to high-level tactics, concepts, and self-critique.- Staff includes sought-after young coaches with the highest levels of national licensure and collegiate contacts.- Provide players with customized training programs to address identified focus areas. - 4:1 player to staff ratio.

The Ireland Street Foundation provides high level soccer training, recruiting, and academic consulting opportunities to economically-disadvantaged players. We partner with local subject-matter experts to offer young athletes the opportunity to use sports as a vehicle to change generational outcomes for themselves and their families.

Responsible for the internal and external communication of the Montpelier brand and mission. Works to create engaging content and stories that further Montpelier's brand identity and resonate with the public.- Project managed complete website overhaul and launch- Rebranded historic site through media initiatives and suite of digital and print materials- Continuously manage owned content on site (podcast, video, text, web stories)- Spokesperson for brand on video, in print, and through other earned and owned channels- Helped manage PR for launch of multi-million dollar exhibition, "The Mere Distinction of Colour"- Source cross-departmental content to promote variety of programs and initiatives- Launched and promote first-annual National Survey on Constitution- Project managed creation of podcast series "American Dissent"

Tasked with delivering the Natural Retreats brand to guests to ensure long term success and brand loyalty among travelers. Create and execute a program that sustains and increases demand and subsequent inquiry levels.- With all Marketing activity there will have to be regular interfacing with the Sales, Ops and Business Development departments to ensure clarity of message to our guests.- Work with VP Global Marketing to support the delivery of brand awareness through various communication channels with a strong digital focus to drive revenue and equity.- Launch new destinations with marketing support.- Assist in monitoring all marketing related business KPI’s/booking statistics and coordinate reporting to the SVP Global Marketing on a weekly and monthly basis.- Develop a daily/weekly/annual Promotional Marketing activity calendar.- Support efforts to establish a distribution plan that focuses our resources on highest performing partners such as HomeAway and Flipkey.- Support 3rd party relationships with carefully selected ‘brand fit’ companies to develop mutually beneficial packages and offers

Responsible for developing and executing content for clients’ on-page and promotional marketing efforts. Coordinate the development and distribution of content for client websites and online marketing campaigns including on-page content, blog articles, social media engagement and press releases. Develop targeted, creative, optimized and actionable content for clients that reflects the desired brand and marketing message. - Responsible for researching, compiling, and presenting social media audits to clients. - Create optimized, user friendly copy, particularly in the online marketing space.- Develop content for multiple formats including press releases, blog posts, social media and on-page.- Adopt varied writing styles and tones.- Integrate video, images, and other forms of content into written articles. - Deliver a final edited content to client.- Perform and integrate keyword research that is in line with the client strategy.- Work with team members and vendors to ensure content is on-target, on-strategy and on-brand.- Work closely with key team members including, but not limited to, Management, SEO Account Managers and Specialists to ensure success of client campaigns.

Tasked with creating and building the value of the RKG brand by clearly positioning the company on the job market with the aim of attracting high achieving employees.- Managed the development of external employment marketing materials- Developed, organized, and executed innovative campaigns that build and enhance awareness of RKG’s employment brand both internally and externally- Ensured timely and effective advertising of new job postings- Pioneered activities and events to build awareness of RKG employment brand both internally and externally- Implemented social media strategy, monitor posts, and manage online communities- Managed partnerships and cooperated with academic sector, student organizations, and other institutions- Created awareness and excitement around the RKG employment brand and support our presence at industry-specific conferences and events- Advised RKG leadership of progressive tools and methodologies for building RKG’s employment brand in the external market- Designed and implement strategic plans to drive brand-infused culture both internally and externally- Participated in SEMPO Boston Student Summit in partnership with Google in order to offer up-and-coming search marketing students industry insights, tips, and advice.

Responsible for identifying and thoroughly screening potential applicants to fill available positions.- Aided in nearly 50% growth of RKG client services department in 2012-2013.- Traveled to various college campuses to recruit qualified students.- Responsible for updating and streamlining the RKG interview process.

Responsible for maintaining outstanding relations with clients. Works closely with a small number of client accounts to help drive sales to their websites via efficient online advertising. Uses advertising platforms to create, manage, and optimize complex online search campaigns. Interact regularly with clients, providing ongoing reporting, analysis, and ad optimization.- Achieved consistent year over year growth for reputable clients such as Herman Miller and FICO.

- Co-founded an organization to help raise funds for a friend and former teammate who was diagnosed with cancer- Developed business and generated press through contact with organizations such as Livestrong, the US Women's National Soccer Team, Sporting KC, NBC, Adidas, and The College of William and Mary- Managed the Stowestrong Facebook, Twitter and YouTube fan pages- Developed social media marketing strategy to increase awareness, drive merchandise sales and donations, and respond to inbound questions and comments in a timely manner- Established a reach of nearly 40,000 individuals and over 1,000 page likes in the first week- Raised approximately $25,000 to help fund medical expenses

Reported on high school soccer games for local high school sports magazine. Prepared a two page write-up after each match to be published the next day on the website as a way for parents, athletes, and community members to keep up to date on local high school soccer.

Competed for the College of William and Mary men's soccer team

Created an advertising campaign to increase awareness about the need to purchase footwear and garments made in Cambodia to help support workers in a country with high labor standards and a failing garment industry.- Final Project for Advertising and Marketing Communications course- Client was the Global Fairness Initiative (GFI)- Designed and analyzed a survey of over 900 respondents with the goal of better understanding the current target market and providing a solid starting point for statistical data about the projectDeveloped advertising campaigns focused on making the American public more “label conscious” by designing creative and planning media