I drive strategic branding initiatives and enhance market presence through comprehensive communication and marketing strategies. Key responsibilities include:• Trade Show/Exhibition Planning: Plan and execute trade shows and exhibitions globally to engage our target audiences in the coatings and paint industry, as well as current/future customers and employees. Ensure maximum brand visibility and impact during industry events, resulting in heightened brand recognition.• Product Collateral Production and Maintenance: Lead creation and maintenance of compelling product collateral, ensuring alignment with brand guidelines/messaging.• Social Media Strategy, Reporting and Management: Developed and implemented social media strategy focused on LinkedIn, creating engaging content and analyzing performance metrics to optimize reach and engagement. Manage main company page and showcase page on LinkedIn, crafting targeted posts that highlight achievements, company goals and industry insights to enhance brand awareness.• Cross-Department Collaboration: Act as a business partner for commercial, technical service, and R&D teams, collaborating cross-functional initiatives, aligning branding efforts with business objectives.• Web Maintenance: Oversee the maintenance of the company website, ensuring content accuracy and alignment with Tronox goals.• Corporate and Product Branding: Ensured consistent application of corporate and product branding across all channels, reinforcing brand identity.• Product Packaging Oversight: Direct product packaging design and development, ensuring alignment with brand identity and focus on creating consistency and accuracy across all regions.

Responsible for researching, planning, designing, executing, and managing a series of marketing communications campaigns across a variety of channels, each designed to build brand awareness, increase share of voice, promote sales, and create business alliances.Manage brand-building corporate communications and public relations programs, including the coordination of thought-leadership activities and events, and development and publication of corporate news articles.- Created social media strategy and social media playbook.- Assisted in re-build and launch of CristalACTiV™ website and social media rollout.

Coordinates and manages Choice Technologies, Inc.'s promotions and builds strategies for attracting and retaining clients. Manages the research, planning, creation, development and implementation of proactive and integrated communications programs that support the industrial marketing and commercial operations goals, including advertising, trade shows, media relations, internet communications, internal communications and collateral. Researches, develops, and designs content for publication of products and provides strategic marketing direction.Responsibilities:• Coordinate marketing communications efforts so that communications to various market sectors are consistent• Manage all aspects of social media • Develop marketing collateral: create and deliver press releases, media relations content, direct mail, brochures, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals/presentations, both print and electronic for internal and external use• Manage the activities of various communications and trade shows• Work with subject matter experts to write, edit and publish interesting materials • Work with clients to create case studies and testimonials • Develop educational seminars and webinars for current and prospective clients• Create imaginative and resourceful marketing ideas, industry insight, brand building and creative concepts• Create and execute strategic and creative marketing • Copy edit, proofread, and revise communications• Design and launch email marketing campaigns• Recommend, implement and maintain site design and operation• Promote products and services through public relations initiatives• Develop marketing communications campaigns• Create thought leadership materials• Conduct extensive media outreach• Network with various groups and organizations within Mid-Atlantic area• Obtain marketing dollars from vendors• Create and manage marketing communications budget

Since 1995, Choice Technologies, Inc. has grown to become one of the leading Managed Service Providers of technology in the Mid-Atlantic region. We specialize in Security and Compliance, Managed Services and Consulting for Information Technology and Business Process.Responsibilities:Ensures products and services are sold and introduced to specified client segments; responsible for ensuring a positive client experience while providing high quality service to both internal and external members. Represents, communicates and executes on specific sale strategies with clients including quoting specific products and defining scopes of work to assist in proper project hand-offs to Project Management and Lead Technicians. Works closely with internal team and handles the overall coordination between the client and all other relevant departments.• Research products/communicate with vendors• Work with Sales to determine essential strategic approaches for sales goals, targets and forecasts• Prepare presentation materials • Provide effective product demos for end-user clients as well as resellers• Work with the IT Management team on client road mapping• Manage opportunities and capture accurate/complete information in Customer Relationship Management system (CRM) while maintaining and expanding the database of prospects• Identify opportunities within existing client base to find new services and products that fit their needs• Outbound and inbound account management• Handle cancellations or changes in sales order and communication• Coordinate with client and related departments to ensure delivery commitment is met• Create and deliver qualified opportunities to Accounts Executives where needed• Attend industry conferences to develop industry expertise• Assist in development of proposals/solutions• Responsible for all aspects of social media/marketing• Instrumental in creation/development of marketing materials

Since 1995, Choice Technologies, Inc. has grown to become one of the leading Managed Service Providers of technology in the Mid-Atlantic region. We specialize in Security and Compliance, Managed Services and Consulting for Information Technology and Business Process.Responsibilities:Responsible and accountable for an ongoing program of IT services. Manage day-to-day client relations. Participate in operational and strategic planning, including fostering innovation, planning projects, and organizing and negotiating the allocation of resources.• Assist in the planning of additions, deletions and major modifications to the supporting client infrastructure• Client advocate/communicate any network security implementations, etc. through weekly/daily contact• Provide and maintain documented system procedures and best practices• Direct help desk activities for client and the administration/maintenance of Choice products• Initiate and maintain client relationship, keeping them well informed of changes within the organization and network documentation both internally and externally• Organize and develop benchmarks for clients• Gather and implement client training materials• Lead and participate in focus group initiatives, active in executing procedures• Instrumental in the creation/development of marketing materials

Within the business development department collaborated with project teams and strategically approached/executed proposals and presentations for contracting jobs in excess of $15 million. Designed layouts tailored to clients' needs. Coached and rehearsed project teams prior to interviews and presentations. Experienced in U.S. Government procurement forms and proposals. Influential aid in the redesign of business development marketing materials

Event Coordinator: Produced revenue generating and community-focused events such as four Career Fairs, Baltimore’s Best Darn Yard Sale, Health and Fitness Expo, Preakness, and Travel and Golf Expo. Managed vendor listings and set up for events. Created a fresh perspective and spin on each event with new selling techniques and ideas. Developed campaign materials for in-house knowledge and execution for upcoming events. Coordinated marketing for all events and worked with Graphic Artists to develop marketing campaigns and use creative, new ideas to help launch and advertise a new young adult publication that launched in April 2008.

Assisted in the logistics, marketing, and execution of internal events, community events, and revenue generating events throughout the semester, including The Sun’s General Career Fair, Diversity Career Fair, Travel & Golf Expo, Preakness, Baltimore’s Best Darn Yard sale and the 50th Annual Police Officer of the Year event. Assisted in the pre-event planning and on-site troubleshooting of these events.

Generated new Advertising/Marketing ideas that were incorporated into company structure. Implemented real estate marketing campaigns using Photoshop, Adobe Illustrator and QuarkXPress.

Served as a leader for children in the Art Department and assisted in classroom activities. Successfully created and distributed quarterly newsletters; advertised program through word of mouth, flyers, phone contacts and general mailings. Served as a mentor for children ages 7-14.

Researched target demographics, updated/maintained target market lists and distributed promotional items for Baltimore movies. Interacted with/interviewed local media where I completed screening reports with audience’s reactions, feelings and demographical information. Communicated information with the appropriate studios. Generated new ideas for locations to properly promote movies, hitting their target audience.