Richard Priest spent 27 years in the music business working as an artist manager, tour manager, and record label head. Traveling internationally for decades, producing shows and tours, he has lived in London, New York, Beijing, and Los Angeles. His career took him around the globe dozens of times and saw him hone his skills in bringing creative ideas to fruition. As an artist manager, he most valued the pastoral care aspect of the work, helping people to identify and articulate their ambitions, working closely with them to develop a show, a tour, a video — any number of fully realized visions; helping creatives find winning strategies and sharpen their focus in order to reach their potential. Richard has a deep interest in Jungian and Humanistic Psychology. He finds inspiration in those disciplines to explore human potential, to shine a light on people's inner resources and reflect back to them who they already are. This interest led him to train as a professional Co-Active Life Coach and certified Ericksonian Hypnotist and start a burgeoning practice as a Life Coach in Los Angeles.