Sales Strategy & Business Development for Investment Fund-Created & implemented sales playbook resulting in sustained 2x YoY in total investment fund growth.-Authored messaging and trained sales team, resulting in a 60% increase in average deal size.-Developed sales enablement collateral, built engagement and prioritization plan for BDs to execute.-Created pitch decks for specific investments resulting in ~50% improvement in close rate.-Work cross-functionally with product, sales, legal, and with C-level external partners. Managed Growth, Performance Marketing, Channel Strategy, Ad Measurement & Planning -Sustained 5x quarterly MQL growth covering inbound and outbound initiatives.-Implemented lead generation strategy resulting in 2x increase in monthly active leads.-Develop and launch GTM strategy for private equity fund spread across diverse performance channels.-Develop and launch ABM strategy across social, email automation, event marketing, PR, and more.-Optimized channel performance including AB testing, incrementality testing, & leakage analysis.-Launched Top 10 financial education podcast, Passive Income Pilots (10k downloads in 6 weeks).-Develop and execute lead-gen content strategy covering webinars, blogs, media and social media.-Create brand voice to be applied across website, social, email campaigns, ads & PR.

Pop Neuro teaches marketing leaders how to apply neuroscience to storytelling, advertising, design, product, performance, social, retail, and content marketing. Pop Neuro creates original marketing certification programs, delivered virtually, aimed at mid level+ marketing teams. Clients include Nike, Athleta, Shopify, Edelman, McCann, Old Navy, AKQA, Kraft, and more.-Developed & integrated sales strategy resulting in ~70% YoY revenue growth.-Conducted prospect research, gauged competitive positioning, and formed strategic partnerships with enterprise & SMB marketing executives. -Created and implemented Integrated Marketing campaigns resulting in 1.5x YoY growth in traffic-Developed and integrated ABM resulting in 40% in MQLs.-Activated product engagement strategies leading to 125% YoY PQL growth.-Responsible for PR, performance marketing, social media, content, SEO, UX, & product.

OFX is publicy-traded fintech company specializing in FOREX.• Held dual marketing leadership roles at OFX, a publicly traded FinTech company handling over $24.5b per year in international payments; executed marketing strategy in international markets (EU, UK, APAC, & North America).• Oversaw 36.28% CAGR in North American B2C revenue for tenured fiscal years ($6.9m to $23.8m).• Developed & launched a global B2B payments product resulting in $1.1b in transactions within three years of launch. • Oversaw global rebrand of OFX while leading cross-functional global team of 23.• Responsible for product, PR, product, brand, performance, advertising, market research, partnerships, business development & overall market strategy.

• Researched, developed & launched U.S.'s first blockchain-based international payments & money transfer product.• Lead the strategy to A/B test campaigns and identify actionable insights to optimize results and improve performance at the top of the funnel.• Managed marketing campaigns spanning display, SEO, PPC, email, retargeting, social, & affiliate marketing. • Directed mobile & web UX & design projects covering user flows, personas, user research, wireframes and prototyping.

BuyAutoParts.com is one of the original D2C auto parts ecommerce companies.• Lead all marketing efforts amidst award-winning growth (INC Fastest Growing Companies List 3 consecutive years, Internet Retailer Top 500 Ecommerce Company 2 consecutive years)• Sustained 30% YoY growth for 4 consecutive years while leading all marketing responsibilities.• Lead ecommerce growth from $8k/mo. to $400k/mo. in five years while increasing conversion rate from .1% to .51%• Lead the marketing team en route to an exit (private equity sale).• Hired, trained and managed a team of 27 spanning marketing, content, product & sales (B2B & B2C) teams.Marketing Manager (2007-2008)• Responsible for PR, growth, performance marketing, social media, content, SEO, UX, & product. • Oversee 6 product managers and train them to market, price, catalog, and develop new and established product lines.• Develop an in-house, custom built content management system, ecommerce cart management system and digital asset management system.• Train sales managers to analyze call center data such as incoming calls, closing rate, drop call rate, and other sales KPIs.• Direct all web design including extensive user experience research and implementation of an effective UI atypical in the auto parts industry.• Hire, train, and directly manage team of 15 employees - 7 USA based marketers and 8 full time employees overseas.

Amazon's best selling consumer behavior book of 2020, Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains

Potenza, the original caffeine water. Part spring water, part caffeine, no cals. I was the proud co-founder of the company and lead all aspects of marketing.