Associate Business Manager - New Categories
◦ Responsible for strategizing the growth trajectory, managing both the Supply and Demand aspects ofthe operations, along with the P&L for the Food & Beverages and Sports & Fitness categories. Thecategories generated annual revenues of approximately 37 Million INR and 45 Million INR respectively.◦ Improved Product Availability by onboarding and scaling up top competition (Flipkart and Amazon) suppliers– added 1.2L products and achieved 3x growth in number of partner suppliers since Nov’22 for Food & Beverages category.◦ Led the initiative to establish competitive pricing for all New Categories on the Meesho platform. Thisinvolved enhancing supplier knowledge and creating a comprehensive analysis of cost comparisons, including both competition and offline pricing. Achieved price alignment on 83 percent of products listed in the New categories.◦ Led a 10-member team of KAMs, BDEs, and Associates to drive BAU activities and tactical projects.◦ Developed Excel dashboards and interactive reports for various key metrics for regular monitoring.◦ Led the Meesho Monthly Sale events for all 24 categories on the platform in May, June, and July of 2022 in coordination with the Category Marketing Team and Product Team. Additionally, oversaw each month’s Special New Category Sale event.