Princess Allen

Princess Allen Email and Phone Number

Marketing and Analytics Consultant @ Princess Allen Marketing and Analytics
Washington, DC, US
Princess Allen's Location
Washington DC-Baltimore Area, United States
Princess Allen's Contact Details

Princess Allen personal email

n/a
About Princess Allen

Commercially-minded, forward-thinking, and committed to organizational goals, I've supported businesses, small and large, in developing go-to-market strategies, balancing cost reduction with innovation and growth, and improving user/customer experience.When I'm not employed in-house or contracted through an agency, I am practicing as an Independent Consultant. My small business clients consistently credit me for managing their shoe-string marketing budgets and marketing campaigns to achieve unthought-of return on investments.

Princess Allen's Current Company Details
Princess Allen Marketing and Analytics

Princess Allen Marketing And Analytics

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Marketing and Analytics Consultant
Washington, DC, US
Employees:
1
Princess Allen Work Experience Details
  • Princess Allen Marketing And Analytics
    Marketing And Analytics Consultant
    Princess Allen Marketing And Analytics
    Washington, Dc, Us
  • Princess Allen Marketing And Analytics
    Marketing & Analytics Consultant
    Princess Allen Marketing And Analytics Feb 2011 - Present
    Washington D.C. Metro Area
    2023 Accomplishments:Converted pro-bono work into paid work and secured client referrals.Developed winning proposals and presentations, achieving a good win rate (67%) and an annual revenue almost 7x higher than in previous year.Managed clients' budgets. Set revenue goals and built marketing budgets to match them.Developed strategy and supported a microbusiness owner with administering marketing technology (MarTech). Evaluated and customized ZoomInfo (estimated to cost $15,000 for a two-year subscription) and identified 11,000 qualified leads within one month.Turned a newly acquired project around, taking the lead on brand development and social media strategy, and achieving OKRs. Gained 24 new Facebook (FB) followers in a month, designed and wrote the top-performing FB post (out of 8), and sold-out pop-up restaurant event, generating $1,350 in revenue.
  • Adventures In Learning K12 Inc
    Marketing Consultant
    Adventures In Learning K12 Inc May 2022 - Feb 2024
  • Pyramid Technologies
    Marketing Consultant
    Pyramid Technologies Aug 2023 - Dec 2023
  • Phase2
    Associate Digital Strategist
    Phase2 Jan 2021 - Feb 2023
    Arlington, Virginia
    Received three merit raises (2017, 2019, and 2021) and two merit promotions (2018 and 2021) in six years.Became proficient/developed advanced skill with three data analysis and visualization tools in nine months.Discovered relationship between digital growth strategy and market cannibalization for a leader in commercial real estate information, analytics, and news.Supported internal Product Manager and external client with measuring and proving the ROI on building a custom digital product to replace the disparate tools the client used in their publishing process, identifying key performance indicators and supporting metrics.Interviewed internal team members and external client representative(s) to understand data needs and fulfill request.Educated clients on best practices in research and data, improving their methodology and literacy.
  • Phase2
    Associate Strategist
    Phase2 Oct 2016 - Jan 2021
    Arlington, Virginia
    Assisted federal client with digital transformigration, identifying decision points and considerations, as well as knowledge gaps related to multilingual content, file formats (media), and more.Functioned as dedicated Content Strategist and Producer and created and edited targeted content, supporting assigned business units with facilitating public understanding and compliance.Applied understanding of HTML elements to edit existing content.Conducted a rolling content audit on a large website.
  • National Institute Of Standards And Technology
    It Service Desk Analyst Ii
    National Institute Of Standards And Technology Nov 2015 - Oct 2016
    Gaithersburg, Md
    Created a style guide for knowledge base articles.Wrote/edited knowledge base articles for audiences with varying levels of technical knowledge.Developed content gathered in knowledge base management system, optimizing it for consumption via a machine-readable resource designed to dissemination information online.
  • Exceed Corporation
    It Service Desk Analyst, Cms (Centers For Medicare And Medicaid Services)
    Exceed Corporation Dec 2014 - Aug 2015
    Baltimore, Maryland Area
    Information Technology Service Desk supporting 6,000 Centers for Medicare & Medicaid Services (CMS)/Department of Health and Human Services (HHS) employees located in 10 regional offices and several field offices throughout the United States.Answered up to 60 inbound Service Desk calls and consulted with users to diagnosis problems, investigate causes, troubleshot and resolve, on average, 85% as First Call Resolution, and escalate, on average, 15%.Consistently performed/guided users through documented procedures remotely, maintaining "amazing" QA. Addressed a variety of issues, including invalid login attempts, chronic lockouts, failed network connection, start before login, challenge response, Outlook Client configuration and more.Processed email requests, generating complete and accurate service request tickets for accommodations such as BYOD. Created process for managing shared mailbox and tracking issues/requests therein.Accomplishments:Employed working knowledge of a foreign language to resolve a customer’s issue on first call.Improved reported customer experience, quality of service, and satisfaction.
  • Apex Systems Inc., A Division Of On Assignment
    It Asset Management Analyst, Blue Cross Blue Shield Association
    Apex Systems Inc., A Division Of On Assignment Jul 2011 - Mar 2014
    Washington D.C. Metro Area
    Information Technology Service Desk supporting between 500 and 1,000 BCBSA executive officers, managers, and their secretarial or administrative support personnel.Consistently performed asset management processes as documented to affect desktops and laptops vitality throughout lifecycle.Updated spreadsheets regularly with asset information and disposition for daily ingestion (during receiving, change of hands and disposing).Imaged computers/re-imaged upgraded computers with standard image and installed/reinstalled/configured software, creating backups and migrating user data as necessary.Deployed computers and components, properly connecting cords and cables and verifying network connectivity.Troubleshot to diagnose issues with power supply, performance, etc. and replaced computer components such as hard drives, installed additional memory, updated drivers, etc. to resolve issues.Delivered IT services in a manner consistent with ITIL.Adhered to/persuaded others to adhere to security policies informed by federal regulations.Accomplishments:Met low-level goals of ITIL (reduced costs, optimized usage of business resources, contributed to a quicker and clearer decision-making process).Contributed to maintaining an accurate and complete CMDB and achieved acceptable outcomes during unannounced annual internal audits in 2012 and 2013.Conducted gap analysis and forecasted difference in supply (at four months into current period) and demand for total 12 month period.
  • B.F. Saul Company
    Guest Service And Sales Representative
    B.F. Saul Company Apr 2010 - Jul 2011
    Washington D.C. Metro Area
    Property Management/Hospitality and SalesActed as primary interface between guests and the company for Holiday Inn National Airport/Crowne Plaza properties. Demonstrated flexibility, good judgment, patience and a sense of urgency in responding to guest request. Demonstrated an ability to work under pressure and perpetuate service standards.
  • Lm&O Advertising
    Account Management & Social Networking Intern
    Lm&O Advertising Jun 2009 - Sep 2009
    Washington D.C. Metro Area
    MilitarySupported account team in servicing client. Assisted with set-up for meetings, outreach planning and evaluation and special requests and projects.
  • Preit/Mall At Prince Georges
    Marketing Coordinator
    Preit/Mall At Prince Georges Jan 2007 - Sep 2008
    Commercial Real Estate Property Management/Shopping Center Marketing/Retail MarketingAssisted Marketing Directors in developing integrated communications plan; which consisted of broadcast advertising, public relations, direct and experiential marketing.Coordinated logistics related to executing and supervised promotional events and program. Conducted pre and post evaluations (reviewed dashboards for foot traffic, website traffic, customer and tenant surveys, etc.)Wrote and edited marketing content intended for internal and external audiences. Prioritized and delegated day-to-day duties, training subordinates in technical details as necessary.Performed bookkeeping responsibilities and streamlined approvals process for applications, contracts, purchases, payments and more.
  • Preit/ Mall At Prince Georges
    Marketing Intern
    Preit/ Mall At Prince Georges Oct 2006 - Jan 2007
    Assisted Marketing Director in executing promotions and events by coordinating set-up/break-down with internal departments, operating audio/visual equipment and tracking media coverage.Provided administrative assistance, primarily by maintaining department files.
  • J. Walter Thompson
    Account Management Intern
    J. Walter Thompson Jun 2006 - Aug 2006
    Greater Detroit Area
    AutomotiveSupported account team in servicing client by conducting competitive research and providing input during account/creative team strategy planning and review.
  • Gmmb
    Public Relations Intern
    Gmmb Jan 2006 - May 2006
    Washington D.C. Metro Area
    Advocacy, Healthcare, Law Enforcement, Public Policy Supported account team in servicing clients including National Highway Transportation Safety Administration and Robert Wood Johnson Foundation by maintaining database accuracy, writing targeted outreach letter and executing various elements of direct marketing program; including blast faxing, direct mailing and pitch calling.
  • A New Era Communications
    Marketing & Public Relations Intern
    A New Era Communications Jun 2004 - Aug 2004
    Washington D.C. Metro Area
    Advocacy, Non-Profit, Apparel Design/RetailWrote press kits and releases to increase awareness of non-profit clients grassroot initiatives and corporate clients socially responsible activities.
  • Library Of Congress
    Clerk, Office Of Workforce Diversity, Special Events And Public Programs & Office Of Dispute Resolut
    Library Of Congress Jun 2003 - Oct 2003
    Madison Building
    Government/Diversity Recruiting Provided administrative support to lawyers responsible for resolving internal disputes.Assisted with external recruitment by coordinating logistics.
  • Library Of Congress
    Inventory Technician, Office Of Director Public Services Collection
    Library Of Congress Jun 2002 - Sep 2002
    Jefferson Building
    Government/Library Services and PreservationsConducted inventory of physical collection using a standalone PC.

Princess Allen Skills

Marketing Management Event Planning Strategy Training Event Management Public Relations Marketing Strategy Nonprofits Project Management Direct Marketing Digital Marketing Editing Budgets Research Negotiation Digital Strategy Process Improvement Brand Development Business Analysis Time Management Change Management New Business Development Business Strategy Analysis Data Analysis Market Analysis Analytics Html Heuristic Evaluation Content Strategy Content Management Systems Information Architecture User Experience Management Consulting Property Management Hospitality Interactive Marketing Heuristic Analysis Wordpress Wix

Princess Allen Education Details

Frequently Asked Questions about Princess Allen

What company does Princess Allen work for?

Princess Allen works for Princess Allen Marketing And Analytics

What is Princess Allen's role at the current company?

Princess Allen's current role is Marketing and Analytics Consultant.

What is Princess Allen's email address?

Princess Allen's email address is pr****@****msn.com

What is Princess Allen's direct phone number?

Princess Allen's direct phone number is +170354*****

What schools did Princess Allen attend?

Princess Allen attended Howard University, Frederick Community College.

What are some of Princess Allen's interests?

Princess Allen has interest in Children, Education, Health.

What skills is Princess Allen known for?

Princess Allen has skills like Marketing, Management, Event Planning, Strategy, Training, Event Management, Public Relations, Marketing Strategy, Nonprofits, Project Management, Direct Marketing, Digital Marketing.

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