Comunicação 360° | Estratégia de influência digital | Eventos & networking l Conteúdo multiplataforma

Key responsibility: Create the Zone PR strategy aligned to international guidelines in order to guide the strategic development of the brand through meaningful actions which generate qualitative press results in print and digital media outlets; and be in charge of any crisis-potential situation.

Initially, my key responsibility was to promote the company’s image among key opinion leaders dealing with press enquiries and organizing the traditional Esso Journalism Award; after the merging with Brazilian Cosan group, the main focus became to create a homogeneous organizational culture.

Raise awareness of the luxury brands (Lancôme, Biotherm, Ralph Lauren and Giorgio Armani Fragrances – market leaders in Brazil) whilst respecting their heritage and educate the targeted audience towards the beauty luxury concept. In the last 2 years at L'Oréal I was in charge of Communications for the Professional Division (Kérastase, Redken, L’Oréal Professionnel – market leaders in Brazil) which included media planning and the international project “Hairdressers Against Aids" with Unesco, having created the concept of a yearly calendar featuring top celebrities and beauty artists. The project spans its 5th year since the launch.

Be the newspaper’s representative to cover Brazil’s most important fashion weeks and interview important names of the fashion, cultural and social scene.

Help transform the newspaper’s content and reputation from a tabloid to a broadsheet style; be the newspaper’s representative to cover Brazil’s most important fashion week and manage four full-time reporters/stylists.