Priscila Melo Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

- Group Product management of acquisition team, responsible for leads generation for brokers on inbound and outbound source- Data and results orientation for acquisition and selling- I was responsible for aquisition squads group of financial products: Credit Card, Loan and B2B2C experience - Roadmap and estrategic planning construction - Responsible for Structural squads group as APIs and services and Cross Journeys- Initiatives valuation and priorization- People management: 1:1 and regularly feedbacks of Product managers team- Scrum and Kanbam methodology- Confluence and Jira to control and follow the team tasks- Product life time cycle, from upstream, downstream and KPIs follow up

- KPIs and results monitoring of digital products to promote improvements in acquisition and self-service journeys and flows- Leadership of design, research and writers team- Monitoring the development of digital products- Conducting Sync and agile rites for monitoring product evolution- 360 view of the customer experience involving areas of CRM, Analytics, Performance, etc.- Participation in Discovery and Design Sprints sessions- Driving digital product improvement initiatives leading a multidisciplinary team in the discoveries

- Leader of corporate site and customer care plataform leading projects as authentication, self payment and face lifts- PM of new digital products gathering multiple teams to work together- Multidisciplinary team management of digital channels and digital transformation- Responsible for the company´s digital channels (self-service and institutional) web and Apps- Leading new product projects along with the team to create interfaces and customer centrics experiences - Working with partner areas and suppliers - UX, UI, Front End, UX Writer teams management and project management - Partners relationship management for possible products or offered services

São Paulo E Região, Brasil

• Responsible for strategy and structure of application channel• Work on the team of clients´ online projects• Tracking digital metrics and customer service• Project management (PMO) for online channels• Follow-up of deliveries and backlog of 6 squads • Support to the entire project team• Creation of digital concepts for apps• Integrated work with the areas of Communication, IT, Customer Service, and Products• Management and prioritization of the Channel Integration Program backlog • Integrated management with other project stakeholders• Executive alignments for project monitoring• Acting in WhatsApp and app projects• Focal point of squads and stakeholders• Responsible to conduce important decisions and solutions of business and experience with the PO team

São Paulo E Região, Brasil

• Product development - new features and improvements• Management and prioritization of the backlog on the Design and IT team, transforming the product strategy into validated deliverables• Strategic product planning, adding new features to improve the customer experience• Working directly with IT, Design, Marketing, CRM, and Finance teams to deliver solutions, increase revenue and customer retention• Use of data sources (both qualitative and quantitative) to create hypotheses based on data and user needs, A/B Tests, Heatmaps, Web Analytics• Follow up and update of KPI of revenue, sales, conversion, customer base, and churn.• Report to senior management and vice president of product results• Experience with the product feedback process, including capturing customer feedback through focus group surveys and usability tests

São Paulo Area, Brazil

Work as Product Owner (PO) in Agile projects using SCRUM methodology, working directly with IT, UX, Analytics, and Tests teams.• Performing in the of Online Projects team for E-care channels• Performance in Sprint Design meetings• Prioritization of backlog based on Business Value and creation of user stories and usage scenarios• Performance and monitoring of deployments in releases• Evaluation of customer service quality reports, improving digital channels• Project management (PMO) for online channels• Application of digital concepts for apps, Websites and Mobile websites• Application of Accessibility and Mobile-First concepts• Integrated work with Communication, Commercial Trade, Direct Marketing, Customer Service, and Products areas• Daily supplier management

Implementation of fundamental theories of Digital: web analytics, UX, information architecture, e-commerce, mobile and SEO for B2B, B2C, and App websites.• Integrated Mobile Application Management - navigation flow, evaluation of Monetization Services, Analytics metrics, the daily performance of accesses, installations, and uninstallations• Daily follow-up of basics input of the self-service area• Monitoring of reports and dashboards; site performance analysis and evaluation of web analytics metrics in search tools, offering new ways of approach to improve results• Planning and implementation of Communication initiatives for website (content development, layout, and navigation flow)• Project management, maintenance of websites content, (updates on offers, content, and specials on digital channels)• Integrated work with Branding, Commercial Trade, Direct Marketing, Customer Care, and Products areas• Digital project management, working with IT, UX, and UX teams• Monitoring of KPI of conversion in sales, results of organic and direct accesses, and impact of calls on the operation

São Paulo Area, Brazil

Management of the Microsoft maintenance HUB for Brazil. Infrastructure team management and support to the Microsoft Team Project Managers.Briefing elaboration.• Main domain of production processes of websites, and campaigns• Budgets, budget control and schedule management• Project management of medium-sized websites and Landing Pages• Follow up of Search Campaigns (Adwords)

São Paulo

São Paulo Area, Brazil

Master In Marketing, Marketing, Sales Management

Safe - Po E Pm, Agile; Scrum

SAFe v4.0 certification

Design Digital, Design, Web, Projetos, Criação

Certification, Scrum - Po

Activities and Societies: Product Owner (PO), Scrum

Education record