Priscilla Moronta Email & Phone Number

New York, New York, United States

New York, New York, United States

 Launched award-nominated Internet radio channel group including Planet Candela and AmazingLiteMusic.com, earning editorial features in TuneIn Radio, Windows Media Radio Guide, Live365.com, iStreamMedia, and StreamS Hi-Fi Radio. Collaborated with local business leaders to forge strategic partnerships focused on accelerating Time Spent Listening metrics.

 Generated 73% increase in Facebook engagement via social media campaigns to boost school visibility in the community and drive public support. Accelerated student enrollment by 13% YOY by developing marketing strategies and promotional materials targeting key educational demographic groups.  Boosted viewing time by 10.6% of Facebook videos by producing.

Brooklyn, NY

 Served as liaison between 25+ school employees and the U.S. Department of Education to maximize funding and growth opportunities for educational programs. Developed 100% of the English Language Arts curriculum for Pre-K through 5th Grade levels, delivering a comprehensive literacy program meant to deepen student skills in speaking, reading, and writing.

 Oversaw 4 direct and 8 indirect reports while managing children’s Book line inventory control and output tracking operations.  Reduced reprinting cost by 20% through researching competitive processes and implementing innovative strategies to bring down rates and avoid printing mistakes. Decreased excess product inventory by ~30% YOY while lowering unit.

 Oversaw the Print-On-Demand Program, leading efforts to simplify business-to-customer solutions while streamlining the Manufacturing Department’s software systems. Coordinated 100% of offset and digital printing production for frontlist and backlist titles, supervising all assembly points from start to finish. Developed and analyzed monthly spending.

• Supervised integration of company off-site file management system and relocation. Point person for Editorial, Production, Production Editorial and Inventory concerns.
• Managed two full-time employees and one intern.
• Directed book production of 500+ titles from manuscript stage to bound book for Trade and Mass Market editions.
• Negotiated offset fees with domestic and foreign publishers.
• Copyedited and proofread mass market covers.

• Analyzed and evaluated titles in order to launch the Short Run/Print-On-Demand program.
• Managed inventory of backlist and frontlist titles, special promotions and best sellers.
• Forecasted sales figures for all Griffin, Tor, and Forge frontlist titles.
• Worked with the Production department on initial and reprint schedules.
• Created sell sheets to distribute to customers and increase sales.
• Assisted Canadian distributor with rights and inventory issues.

Facilitated all materials for Barnes & Noble, Borders, Ingram, Baker & Taylor and Amazon. Reconciled the data in iPage to increase usability and appropriate ordering. Tracked sales daily and weekly for specific titles. Handled inquires and orders for accounts. Promoted to Manager of Sales Administration in July 2001.