Priscilla Thomas Email & Phone Number

Dublin, County Dublin, Ireland

Working for two products - nQuery & Graphpad that are part of the Dotmatics portfolio, the global leader in R&D scientific software that connects science, data, and decision-making.•Content Strategy: Collaborate with the product team to develop a content strategy that aligns with business goals, target audience, and industry trends.•Content Optimization: Optimise website content, including blog posts, landing pages, and other digital assets, for both search engines and user… Show more Working for two products - nQuery & Graphpad that are part of the Dotmatics portfolio, the global leader in R&D scientific software that connects science, data, and decision-making.•Content Strategy: Collaborate with the product team to develop a content strategy that aligns with business goals, target audience, and industry trends.•Content Optimization: Optimise website content, including blog posts, landing pages, and other digital assets, for both search engines and user experience.•Content Promotion: Develop promotional strategies for content distribution across multiple channels.•Analytics and Reporting: Monitor website performance and digital marketing efforts using analytics tools, providing regular reports and insights to track progress and make data-driven decisions. •A/B Testing: Conduct A/B tests to optimise website performance and conversion rates.•Website Management: Oversee the maintenance and development of the website, ensuring it remains up-to-date, user-friendly, and aligned with brand identity and messaging.•Execute and manage e-mail marketing communications to consumers•Social Media Management: Oversee social channels to ensure we foster and engage an audience of followers and enthusiasts.Work with product marketers, graphic designers, web developers and other members of the marketing team Show less

Led a team of 5 graphic designers and videographers to support clients across the United States, Europe and Asia by providing end-to-end support with CSR initiatives.Created informative and interesting client content and related marketing materials to encourage CSR participation.Created new content across multiple formats (blogs, whitepapers, articles, e-books).Developed and implemented effective communication strategies that build customer loyalty programs, brand awareness, and… Show more Led a team of 5 graphic designers and videographers to support clients across the United States, Europe and Asia by providing end-to-end support with CSR initiatives.Created informative and interesting client content and related marketing materials to encourage CSR participation.Created new content across multiple formats (blogs, whitepapers, articles, e-books).Developed and implemented effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction.Created campaign collaterals- videos, posts, testimonials, and other marketing pieces.Partner with internal business stakeholders to drive specific brand building campaigns and content pipelining, to amplify brand positioning and key messages.Actively push for improvement of content creation and co-worker engagement, based on trends in communication and the latest developments within the communication field. Show less

Greater Minneapolis-St. Paul Area

Created, cultivated and managed content for horizonequipment.com, including client case histories, articles, marketing and product content and landing pagesCreated and managed all Horizon social media efforts including YouTube, Facebook, Twitter, Instagram and LinkedIn.Developed, managed and designed layouts of communications such as presentations, brochures, event support materials, white papers and sales promotion materialsMaintained quality, look and feel of digital marketing… Show more Created, cultivated and managed content for horizonequipment.com, including client case histories, articles, marketing and product content and landing pagesCreated and managed all Horizon social media efforts including YouTube, Facebook, Twitter, Instagram and LinkedIn.Developed, managed and designed layouts of communications such as presentations, brochures, event support materials, white papers and sales promotion materialsMaintained quality, look and feel of digital marketing collateral and ensure consistency with brand image and standardsLeveraged email marketing tools (Adobe Campaign Manager & MailChimp) to develop transactional, promotional, and informational content strategies that maximise customer retention and support sales growth.Managed and optimised campaigns in Adwords and Bing. Ensured that monthly targets (leads and CPL) are being met.Identified trends negatively impacting the conversion funnel and provided inputs that helped cut bounce rates and increase revenue. Show less

Minneapolis, Minnesota, United States

Managed multiple assignments working for a wide variety of clients from start-ups to individual contractors. Responsible for producing content for the website on a monthly basisResponsible for sourcing interviewees and creating content based on the monthly theme for a business magazineTransforming author content into well-structured articlesConvert messaging into high-impact copy that clearly communicates key messages and value prop to help drive… Show more Managed multiple assignments working for a wide variety of clients from start-ups to individual contractors. Responsible for producing content for the website on a monthly basisResponsible for sourcing interviewees and creating content based on the monthly theme for a business magazineTransforming author content into well-structured articlesConvert messaging into high-impact copy that clearly communicates key messages and value prop to help drive engagement and conversion. Show less

Bengaluru Area, India

Developed product positioning and messaging to differentiate the product in the marketDesigned and implemented social media strategy that aligned with business goalsHelped to drive traffic and engagement that led to sales and promotion by conducting competitive analysis, SEO and keyword research, Google Analytics, market research and strategic brainstorming with the product and leadership teams.Measured and reported the performance of all digital marketing initiatives and assessed… Show more Developed product positioning and messaging to differentiate the product in the marketDesigned and implemented social media strategy that aligned with business goalsHelped to drive traffic and engagement that led to sales and promotion by conducting competitive analysis, SEO and keyword research, Google Analytics, market research and strategic brainstorming with the product and leadership teams.Measured and reported the performance of all digital marketing initiatives and assessed them against goals (ROIs and KPIs)Optimised conversions by running effective CPL/CPA campaigns on SEM and Social Media platformsIdentified key influencers & engaged in dialogue with them to promote brand evangelismRan A/B testing for email campaigns to help optimise performanceCreated long- and short-form blog posts, eBooks, whitepapers, press releases, case studies, infographics, presentations, sales collateral, video and podcast scripts and more, to be distributed across multiple marketing channels.Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentationsIdentified and created award applications.Engaged with local media to increase awareness about the company and the services provided through press releases and media interaction.Sourced and managed speaking and sponsorship opportunities Show less

Auckland, New Zealand

Provided all round support to achieve above the line communication objectives by planning and coordinating all elements of the production of TV and radio commercials.Worked closely with marketing vendors and designers; directed negotiations on advertising prices and campaign budgets.Implemented and managed the roll out of new company website and increased user engagement by regularly optimising website pages and tracking customer engagement.Developed and implemented a proactive… Show more Provided all round support to achieve above the line communication objectives by planning and coordinating all elements of the production of TV and radio commercials.Worked closely with marketing vendors and designers; directed negotiations on advertising prices and campaign budgets.Implemented and managed the roll out of new company website and increased user engagement by regularly optimising website pages and tracking customer engagement.Developed and implemented a proactive process to capture online reviews and monitor online ratings and respond accordingly.Built and managed the company’s social media presence by implementing roll out of new dashboard and setup a new process for the effective monitoring of social media activity.Conceptualised and implemented email marketing campaigns to increase social media engagement. Tracking and monitoring of key metrics – bounce rate, open rate, click through percent and conversion rate.Implement and track and update budget requirements for SEO and PPC campaigns to drive traffic towards company website and maintain the top position in brand and generic paid search channels.Managed data collection and analysis of web traffic using Google Analytics and ensured that best practices in metrics and decision making are being communicated to senior management and other key decision makers. Identify gaps in data capture strategy and implement enhancements with the website development team. Regularly created content for the company intranet and external website.Managed relationships with the Group marketing team based in the UK to ensure that the digital presence is always up to date, accurate, on brand and consistent with Group requirements.Coordinated events and sponsorship by organising marketing materials such as advertisements, invitations, signage, etc. to support the company’s sales and relationship building activities. Show less

Auckland, New Zealand

Continuously monitored online public relations and ensure the success of client programsWrote and pitched media advisories and press releases to print and digital publications. Ensured placement in social content websites such as Digg, Stumbleupon and Reddit.Established relationships with online communities by identifying key influencersPrepared and supervised the production of publicity brochures, handouts, direct mail leaflets, promotional videos and photographsSourced and… Show more Continuously monitored online public relations and ensure the success of client programsWrote and pitched media advisories and press releases to print and digital publications. Ensured placement in social content websites such as Digg, Stumbleupon and Reddit.Established relationships with online communities by identifying key influencersPrepared and supervised the production of publicity brochures, handouts, direct mail leaflets, promotional videos and photographsSourced and managed speaking and sponsorship activitiesInvolved in planning and execution of launch events, press conferences, exhibitions, open days and press toursGenerated newsworthy content for clients in order to engage with media and help with brand buildingSupported the PR manager to implement the brand strategies of various clients as well as campaigns promoting their offeringsSet up Google Adwords advertising campaigns including keywords and campaign filters for future marketing opportunities. Show less

Auckland, New Zealand

Assisted the Head of Communications across all areas of PR and media operations, dealing with over 300 national and international media persons. Provided support to media operations staff as well as other Auckland Stopover departments.

Bengaluru Area, India

Developed original feature pieces for the website based on current and important events across the globe. The topics that were covered ranged from sports and lifestyle to politics and technology.Over 80 articles were published on the website, which were positively received by readers.

Bengaluru Area, India

Conceptualized, planned & managed brand building and communication initiatives for the company’s centers across the globe.Engaged with local and international media to increase awareness about the company and the services provided.Led internal and external communication initiatives during the company’s acquisition of McCamish Systems based in the United States.Direct engagement campaigns, strategic content creation, industry association engagement and crisis management in order to… Show more Conceptualized, planned & managed brand building and communication initiatives for the company’s centers across the globe.Engaged with local and international media to increase awareness about the company and the services provided.Led internal and external communication initiatives during the company’s acquisition of McCamish Systems based in the United States.Direct engagement campaigns, strategic content creation, industry association engagement and crisis management in order to enhance the brand image of the company. Show less

Bangalore, India

Edited, created and updated various sections of MSN India on the web. These included general news items, lifestyle stories such as healthy living, entertainment and sports.

Bengaluru Area, India

Edited, voiced, compiled radio programs.Developed radio scripts for shows targeting people in the age group of 18-24.Followed up on emails and phone calls made to the station by listeners.Planned and executed the first ever listeners event.

Post Graduation, Marketing

Ba, Communicative English, Psychology, English Literature

High School Diploma, Icse/Isc