Priscilla Scholz Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

São Paulo, Brasil

Onboard on a job rotation opportunity with the Streaming Marketing team in Brazil to assist on Star+/Combo+ project, specially on synergetic marketing opportunities and influencer marketing strategy.

São Paulo, Brasil

On air strategy marketing is the area accountable for managing all owned media power on FOX / Disney TV channels in Brazil - Accountable for carrying out LatAM marketing strategies into Brazil's region peculiarities, needs and opportunities - Responsible for pre, during and post evaluations on all campaigns, seeking the optimal and most efficient promotional mix for our products (evaluating Reach/Coverage, Freq, Impacts, etc.) working closely with other marketing partners as well as content/programming teams.- Responsible for "TV to app" communication strategies for FOX app and Disney Plus app- Seek and contribute for synergetic promotional strategies and media plans between FOX/Disney channels and Disney's other line of businesses priorities (such as Parks, products, theatrical, franchises, disney plus, etc.).

São Paulo, São Paulo, Brazil

Brought on board to implement and carry out the function in region, decentralising the media planning function in Latin America.Responsible for on-air strategy, promotion and continuity strategies and scheduling for the whole FOX Networks portfolio in Brazil, as well as viewer experience on our channels.Responsible for compiling and analysing campaign performance reports used to evaluate on air effectiveness and inform future decision making not only on campaign terms, but also on how viewers are experiencing the channels (ATS, viewer segements, average number of sessions, etc.).Responsible for managing the daily optimization of schedules alongside operations team, ensuring campaign strategy is carried out, being the liaison between programming, log and on air teams.

São Paulo

The liason between Programming and Marketing teams strategy and expectations and On Air creative hability, making sure we deliver on air promo messages as efficiently as possible.- Responsible for on air promo planning and campaign design alongside on air copywriters (launches and new seasons) as well as the 24h break structure for all Discovery Brazil channels (Discovery Channel, Discovery Kids, Discovery Home and Health, Discovery Turbo, Investigation Discovery, Animal Planet and TLC) considering promotional needs, commercial needs and projections, as well as break erosion metrics.- Responsible for media evaluations on wether the promotional pieces were efficient in driving audience to watch the programme or not (Conversion metrics) as well as daily monitoring on how campaigns are performing (Reach % and 000', OTS, GRPS given, Share of voice, and so on), being able to have quick responses as the promotional campaigns are still airing.- Also responsible for designing the best viewer experience for all Discovery Brasil channels monitoring the average time spent, viewer segments, average number of sessions of each viewer segment, ratings and other metrics, so that we could determine the best channel clock design and most efficient break times to keep competitive advantage over other competitors channels. As well as help content team to identify grid changes oportunities, such as identify where gold viewers are leaving the channel and provide data / solutions for smooth content transitions, etc.

São Paulo Area, Brazil

- Extract and analise data from IBOPE Media Workstation software for FOX Brazil's content team (FOX, FX, Fox Life, Bem Simples, National Geographic).- Plan the On Air communication strategy for all FOX channels (FOX, FX, Fox Life, Bem Simples, National Geographic).- Daily Log agenda for detailed promo placement for all channels.

Orlando, Flórida, Estados Unidos

* Worked as merchandiser at the Emporium shop in Magic Kingdom park* Picked up shifts working on parades and Confectionery shop* Concluded Traditions and complete Disney Merchandise trainings, as many other Disney University courses in various opportunities.* Contributed to upholding the high standard representation of The Walt Disney World brand (the four keys)* Learned sales and marketing strategies while assisting customers with personal shopping and other needs on their vacation* Trained on POS to handle high dollar transactions and confidential information in a fast paced location with a high volume of guests* Proudly earned 3+ 'Great Service Fanatic' Disney award during my college program, in recognition for exceptional guest service and problem solving skills in a professional manner while multi-tasking

Project Management | Gestão De Projetos

Master'S Degree, Digital Marketing And Communication

Bootcamp - Communication Planning / Account Planning, Advertising

A course developed by Miami Ad School and adapted to Brazil by the partnership Miami Ad School/ESPM. Summarized brochure: * Understanding.

Bachelor'S Degree, Social Communication - Radio And Television

Activities and Societies: Rádio Aquário - Rádio Universitária

Production Design (Direção De Arte)

Scenery, Dressing Costumes and Objects development for a movie project.