Priscilla Spicer Email & Phone Number

Redwood City, California, United States

Redwood City, California, United States

Redwood City, California

San Francisco, California

• Generates weekly financial reports and analyzes data to draw conclusions and provide recommendations to the team on opportunities to improve performance. • Participates in the weekly business review meetings to evaluate sales, promo pricing, inventory position and best/worst sellers. • Generates microstrategy reports to analyze item performance.• Manages item set up process, from development sheets to receipt trackers. Liaison between Inventory Management and Vendors on accuracy of items and details. • Actively maintains awareness of products, customer preferences, competitors to keep current on ways to better service customer.• Creates and manages the input of advertising plan: Coordination and setup of the ad program, obtains samples, communicates to the vendors, and advertising team. • Creates signage.• Monitors and maintains promotional performance and provides recommendations to Associate Buyers/Buyers based on analyzing and interpreting sales trends, reporting promotions by sales, gross margin by product/category and store to assist in future strategy and driving improved performance. • Building and maintaining relationships with vendors

San Francisco Bay Area

Drove profitable sales growth by planning and executing company merchandising direction through standard operating procedure execution (i.e. markdowns, signage, replenishment, and marketing).Lead the Women's Department responsible for a majority of the total store sales and played a pivotal role in leading a complex and dynamic business. Trained, coached, and held others accountable to brand merchandising and productivity standards.Ensured the Women's Department consistently represented brand standards and company strategies.Responsible for flexing based on brand's merchandising principles and financial analysis to drive profitability.Knowledgeable and executed all company product knowledge and strategy.Created a culture of engagement and high performance through development and coaching of Brand Associates, Department Managers, and Specialists.Lead leadership team in absence of General Manager.As a sales and service leader, delivered results during hourly segments, drove key performance indicators and brand loyalty by leading through the team.

San Francisco Bay Area

As Store Manager of Stanford Shopping Center, managed a staff of 25+ employees, greatly improved day-to-day store operations, trained three managers, participated in the Sacramento store opening (second for the company), managed payroll and increased sales by up to 10% over LY to bonus throughout June-September 2008, while also training the sales associates. As Store Manager of Union Street, executed visual merchandising according to company guidelines, maintained mannequin presentation and window displays, increased conversion in 2010, trained two managers, actively worked with best-seller reports to effectively increase store’s sales, collaborated with both the district manager and area product manager for successful monthly floorset executions, and had two consistent store audit scores, both being the highest in the district.As Associate Store Manager of Stockton Street, oversaw and increased the men’s and women’s accessory collection over LY, chosen as one of the ten managers in the company to participate in the Kronos (a scheduling and time and attendance system) training in New York, rolled-out the Kronos system to 3 stores in the Northwest District, and handled the recruitment, hiring, and training of sales associates for the San Francisco area.