I hold ultimate responsibility for the marketing activities of Prismatic and our clients, and oversee the development and delivery of fully integrated marketing strategies.On a daily basis, my role might include:• Taking a co-active role in the development and delivery of clients’ marketing strategies• Conceiving and executing varied programmes of creative demand generation and lead nurturing campaigns
 • Completing projects to a specific schedule and within an agreed budget
 • Developing and implementing the brand and marketing strategy for Prismatic• Conducting market, competitor and industry research studies for clients to inform positioning for product portfolios• Writing rich and considered content in the correct tone and format for the client• Continually reviewing changes to the market, consumer trends and the activities of competitors, and advising adjustments to clients' marketing plans accordingly• Providing effective sales enablement tools and materials for product launches• Measuring marketing campaign costs and reporting on their effectiveness using pre-determined KPIs• Utilising key internal and external data to inform marketing campaigns• Working side-by-side with our Creative Director to effectively deliver end-to-end projects• Balancing the expectations of clients with the execution of creative workIn order to deliver on my duties, I call on the following skills: • Professional client relationship management• Significant product marketing experience from a varied range of organisations, from start-up to enterprise• The ability to plan and strategise at a senior level• A persuasive and confident approach to creative projects• Excellent written and oral communication skills• Keen attention to detail and budgetary restraints• Clear, logical and creative thinking• Analytical skills to provide the foundation for marketing strategies

Brandwatch builds smart software solutions that help capture, analyse and share insights from social media. Brandwatch is home to over 300 people, from over 30 different nations, each nestled in one of six culturally diverse cities across the globe. Better. Bolder. More Brilliant.Key responsibilitiesDriving demand and revenue growth through strong positioning, effective sales enablement and creative campaigns. Enabling go-to-market by working closely with the product team to define core positioning, pricing, selling processes and strategy. Developing compelling positioning for existing and new features and how to differentiate them, including using client feedback to identify value, use cases and core messaging. Providing case studies, training, customer stories and other core materials to aid Sales Enablement to effectively sell to new and existing clients. Working on creative, impactful co-marketing campaigns and compelling launches. Representing and championing Brandwatch to clients at events and within the company.

As Product Marketing Manager, my role was to help shape the future of Pure360’s digital marketing platform and be the driving force behind market positioning.My main focus was to be the expert in their competitors, industry, customers and customers’ buying criteria in order to transfer my knowledge to the Product Management team, enabling them to drive key developments.I also worked closely with the marketing team to craft the messaging and positioning of the product (platform and associated services).Key responsibilitiesGathering market intelligence on: The digital marketing technology environment Pure360's customers, their buying criteria and personas The competitive landscapeUsing insight to drive competitive advantage and growth Developing insights to help increase the competitiveness of the product offer, broaden market share and support growth over the long term Delivering a clear upgrade and migration path for clients and partners across the Pure360 offer model Developing product positioning and an offer that provides tangible points of difference Documenting, reviewing and recommending competitive pricing models within a multi-channel sales environmentPlanning marketing, positioning and launch communications Creating communication plans to support the launch of new offers and releases Collaborating with Marketing, Sales, Service Delivery and Customer Success to ensure all teams were ready for successful releases.Key skills Ability to draw upon a variety of qualitative and quantitative research methods Strong analytical and data manipulation skills with the ability to draw meaningful insights from my datasets Building relevant and credible relationships with Pure360 stakeholders Prioritising amongst many competing alternatives and requests, balancing stakeholder and customer needs with business priorities

Responsible for ensuring that products within the Zehnder Comfosystems range were correctly positioned to appeal to the needs of the various target markets and creating the necessary support materials and initiatives to achieve the sales target.Requiring a high degree of competence within my product set, my role was essentially externally focused in bringing products to the market place and supporting them through their lifecycle.Roles and responsibilities• Research and monitor the operating environment and identify and understand the commercial trends affecting product use• Maintain up-to-date information on product, market share and competitor activity• Work with customers to understand the commercial parameters of the operating environment in relation to market and competitors• Understand the technical and legislative parameters which affect the products to be able to propose practical product developments• To liaise with other group product and market business units to establish product features, new product availability and timelines• Benchmark market pricing against sales history across the portfolio in order to implement an annual price increase• Receive details of group intentions for product introductions/deletions and work with relevant colleagues so that the correct set up/phase out processes are followed• To be the oracle in my product set and market requirements• Develop engaging, educational and entertaining content to attract customers through all stages of the sales process• To use metrics and analysis to make meaningful recommendations regarding my product range• Work closely and develop strong relationships with internal stakeholders in the UK and globally• Position Zehnder as a premium, innovative and trusted brand and improve spontaneous recognition across key customer groups• Work with third party agencies to create distinctive, first-rate marketing collateral whilst ensuring brand guidelines are met

Responsibilities include:• Developing launch strategies for new products including the organisation of launch events• Creating small, medium and large scale events from conceptualising, theming and sourcing venues through to execution• Supporting the UK Product and Marketing Manager in all aspects of product and customer related marketing• Planning, gaining approval for and implementing all retail promotional activities• Representing the Product and Marketing team at all retail conferences• Assisting customers with their marketing requirements including (but not limited to) open day support• Analysing the sales performance of both products and customers, making necessary recommendations for promotions/action• Taking responsibility for, and monitoring, key individual budgets within the marketing budget as a whole• Supporting the sales team by providing training material and, where necessary, running training courses

Responsibilities included:• Managing the retail product portfolio from R&D through introduction, lifecycle and phase-out• Submitting Market Requirement Specifications (MRS) to developers following discussions with key internal stakeholders• Acting as Key Account Manager for several large retail customers• Benchmarking, developing and applying new pricing strategies• Acting as an intermediary between global head office in Germany and teams based in the UK for all product related topics• Organising, preparing and chairing new product launch meetings• Analysing and executing clearance of phased-out product• Creating forecasts and ramp-ups for all new retail products• Working closely with the German team to develop new product roadmaps