Teach undergraduate students industrial research methods that includes content analysis, designing of surveys using Qualtrics, AB testing and campaign design.

• Spearheaded the instruction of 50 undergraduate students, fostering their mastery of cutting-edge industrial research methods encompassing content analysis, survey design utilizing Qualtrics, AB testing, and campaign development.• Drove the design and implementation of more than 50 surveys, equipping students with invaluable skills in data analysis and result interpretation, ultimately empowering them to excel in the dynamic realm of research methodologies.

• Designed and executed three focus group studies, each comprising five students, to delve into perceptions of the University of Colorado Boulder brand name.• Leveraged expertise in sampling techniques to ensure representative participant selection.• Employed comprehensive research methodologies to generate insights from data analysis and informed strategic branding decisions

• Collaborated with a distinguished professor in conducting cutting-edge research, encompassing literature reviews, manuscript writing, and the successful publication of multiple research papers in esteemed academic journals. Played a pivotal role in the data analysis phase, leveraging SPSS and R for statistical analysis, survey creation, and data coding, contributing to the robustness of research outcomes.• Actively contributed to the research process by assisting in survey design, diligent data collection, and meticulous coding techniques, resulting in the publication of significant research papers in esteemed academic journals. This included working closely with a professor to gather insights, conduct survey and experimental quantitative research, and successfully publish research findings.

• Spearheaded comprehensive employee listening efforts, utilized quantitative surveys, qualitative focus groups, and in-depth interviews to effectively discern employee needs and aspirations. • Designed surveys using Qualtrics to understand employee opinions and concerns, presented resulting strategic recommendations to leadership. • Initiated a newsletter based on data insights from employee listening efforts which notably contributed to a positive work environment and fostered a sense of inclusion and team cohesion.

• Pioneered the establishment of a cutting-edge VR lab, trained three undergraduates to conduct experiments using Qualtrics to understand how immersive digital experiences can shift perceptions, collected data from 300 participants over 12 months.• Instructed undergraduates in VR headset experiments empowering them to drive perceptual change and ensure project completion, analyzed data using SPSS and R.• Presented findings to multidisciplinary audience that advanced understanding of virtual environment perception.

▪ Partnered with international organizations such as UNICEF to organize a fund-raising event▪ Planned and organized several press conferences and promotional events with 1000+ people in attendance.