Pritha Ray

Pritha Ray Email and Phone Number

Assistant Manager-Marketing & Branding I Ex- Weber Shandwick I Ex-MSL I Ex-Adfactors I NMIMS Alumni @ Informa Markets
london, england, united kingdom
Pritha Ray's Location
South Delhi, Delhi, India, India
About Pritha Ray

I currently wear the hat of the Assistant Manager of Marketing Communications at Informa Markets for the safety and security portfolios. Picture this role as the culmination of my experiences.It all started at 17, a fresh-faced intern at The Pioneer Newspaper, diving headfirst into the world of media. Simultaneously, my educational journey unfolded pursuing an MBA Tech, majoring in Electronics and Telecommunications and management major in Marketing from NMIMS, Mumbai.In the thick of it, I worked as a Marketing Analyst Intern at The Indian Economist (now Qrius), studying market dynamics. My path continued with a role at AskArvi.com, where I interned as a content writer.Taking a deep dive into the realm of design thinking and marketing at QAI Global, my role went from a marketing intern to an associate with QGlue- their design thinking venture. Here, I found myself juggling diverse responsibilities, from peering into brand audits to market entries, I immersed myself in business development & gathered customer insights.I also moonlighted as a scriptwriter for short films with Atmintis Productions.Post-MBA, a new chapter began as a trainee account executive at Adfactors PR, servicing BFSI brands. Later, the path meandered to 20:20 MSL, where I was a PR and comms executive, working for consumer-tech and B2B tech brands.This trajectory led me to Weber Shandwick, where I gained depth and dimension over a span of 2.5 years. Growing from a Senior Executive to the role of an Associate Manager, I took charge of comprehensive marketing endeavors for Weber Shandwick and its sister companies in India. My purview extended to external communication, social media strategy, brand development, employer branding, and management of websites and content. Beyond which I worked as a Asst. Manager marketing with a startup called CreditEnable. During this dtint I closely worked to bring their new product Shine to lofe from a marketing and communications standpoint, as well as s product copywriting lens. Worked closely on building goverment partnerships for developing brand reliability, with partners such as NITI Aayog. Before the corporate hustle, I've worn the mantle of the Chairperson of NM Debate Society, contributed my pen to a writers blog, Inscribers. The MUN scene became my playground, where I've chaired and vice-chaired at inter-school & college levels.A diploma in classical music from Bhatkhande Sangeet Vidyalaya showcases my love for harmonies.I am a bibliophile and cynophilist, who savors the company of canines.

Pritha Ray's Current Company Details
Informa Markets

Informa Markets

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Assistant Manager-Marketing & Branding I Ex- Weber Shandwick I Ex-MSL I Ex-Adfactors I NMIMS Alumni
london, england, united kingdom
Employees:
1935
Pritha Ray Work Experience Details
  • Informa Markets
    Assistant Marketing Manager
    Informa Markets Sep 2024 - Present
  • Creditenable
    Assistant Manager Marketing Communications
    Creditenable Jan 2024 - Sep 2024
    New Delhi, Delhi, India
  • Weber Shandwick
    Associate Manager
    Weber Shandwick Sep 2023 - Feb 2024
    India
  • Weber Shandwick
    Senior Marketing Communications Executive
    Weber Shandwick Oct 2021 - Sep 2023
    India
    Working on brand strategy, social media, branded content and external communications for Weber Shandwick, India. Handle multiple branded properties, collaborations, and partnerships with media houses and work on brand building and social media strategy for the organization's corporate handle and content development to achieve brand positioning, employer branding and website building.
  • Mslgroup India
    Public Relations Account Executive
    Mslgroup India May 2021 - Oct 2021
    End to end client servicing for consumer tech, B2B tech and startups. WhatsApp, NowFloats to name a few clients.Handled additional responsibilities of social media communications, online reputation management and crisis communications for clients. Ideation, planning and execution of new-age campaigns: Influencer collaborations, podcasts and audio blogs with popular media houses.
  • Adfactors Pr
    Trainee Account Executive
    Adfactors Pr Sep 2020 - Apr 2021
    End to end client servicing for BFSI clients, namely SBI Life Insurance, ShareKhan and others. Executed day to day PR activities.Additionally a survey based campaign with the premise of the global pandemic and financial planning for a client.Did media planning, strategy and ideation of new campaigns for BFSI clients.
  • Adfactors Pr
    Account Executive Intern
    Adfactors Pr Jun 2020 - Aug 2020
  • Qglue
    Marketing Associate
    Qglue Jun 2020 - Aug 2020
    Delhi, India
    A project that entailed marketing audits of the brand as a whole, as well as individual product offerings, alongside new business development and customer insight mapping.
  • Qai
    Marketing Intern
    Qai May 2019 - Sep 2019
    New Delhi Area, India
    Marketing Intern with QGlue, QAI.Product management, strategy development and brand audit.
  • Railtel Corporation Of India Ltd
    Technical Intern
    Railtel Corporation Of India Ltd May 2018 - Jul 2018
    New Delhi Area, India
    Worked as a Technical Intern on a project on Synchronous Digital Hierarchy circuits, netwok building, monitoring and fault finding.
  • Askarvi
    Content Writer
    Askarvi Aug 2017 - Oct 2017
    Virtual Internship
    Project and inventory management content writing about various travel destinations within assigned budgets as per the needs of consumers we were addressing.
  • Qrius (Formerly The Indian Economist)
    Marketing Analyst
    Qrius (Formerly The Indian Economist) May 2017 - Jun 2017
    Work From Home
    Worked as a marketing analyst, the internship included making of a consulting thesis on 'the psychology of persuasion in marketing' and a few peer to peer marketing tasks.
  • Pioneer News Group
    Writer
    Pioneer News Group May 2014 - Jul 2014
    New Delhi Area, India
    Interned at the newspaper Pioneer for a week as writer and performed activities associated with publishing,editing and travel writing.

Pritha Ray Skills

Writing Model United Nations Sales Debate Market Research Communication Corporate Communications English Advertising Creative Writing Web Content Writing Microsoft Word Marketing Microsoft Excel Design Thinking Email Marketing Management Public Relations Brand Management Content Writing

Pritha Ray Education Details

Frequently Asked Questions about Pritha Ray

What company does Pritha Ray work for?

Pritha Ray works for Informa Markets

What is Pritha Ray's role at the current company?

Pritha Ray's current role is Assistant Manager-Marketing & Branding I Ex- Weber Shandwick I Ex-MSL I Ex-Adfactors I NMIMS Alumni.

What schools did Pritha Ray attend?

Pritha Ray attended Svkm's Narsee Monjee Institute Of Management Studies (Nmims).

What skills is Pritha Ray known for?

Pritha Ray has skills like Writing, Model United Nations, Sales, Debate, Market Research, Communication, Corporate Communications, English, Advertising, Creative Writing, Web Content Writing, Microsoft Word.

Who are Pritha Ray's colleagues?

Pritha Ray's colleagues are Ihfhex Halal Show, Andréa Gabriele L., Melwin Natrajan, Clairia Hoarau, Dliana Sahadan, Luisa Paiva, Urvashi Gongade.

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