Strategising and initiating IEC, branding, marketing and communications for projects under Ministry of Agriculture and Farmers Welfare.

o Conceptualization to execution of public awareness campaigns in the form of IEC activities in various cities across the country o Conceptualizing and executing unique themes out of regular awareness activities like street shows, drives, enabling door-to-door activationso Conceptualizing and executing new ideas for mass trigger through behaviour change communication o Thorough working on IEC activities based on guidelines by MoHUA and SBM toolkit 2023o Engagement of local talents and SHGs for productive output for positive messaging around waste segregation and other government initiatives. o Managing a team of approximately 50 members.o Ensure effective PR coverage for major IEC activities for more visibility and outreach.

o Strategizing and implementing IEC (Information, education and communication) plans for locations where MSW services are rendered by the organization. o Identifying triggers, specific to the demographic and strategizing event that are cost-effective and impactful. o Optimizing brand visibility through social media, website alignment, and various digital marketing tools. o Strengthening the brand visibility with active PR activities like thought leadership, bridge building with relevant media, etc. o Creating client centric collaterals and through content writing and effective marketing activities like ATL & BTL activities, strategic alliances, launch events, IEC activities o Reinforcing organizational values within the organization through internal newsletter and magazine

* Responsible to do industry engagement to spread out the training initiatives been taken by RSDC.* Connect with industry to arrange internship & placements of the students trained by RSDC affiliated training partners.* Deliver short-term and long-term goals of the organization. * Identify skill development needs for the labour of the Industry in order to match the increasing competency standards and qualifications. PR* To plan, develop and implement PR Strategies.* Responsible for writing and editing in-house newsletter, write-ups and website contents.* Building relationships with the media and writing reports on media coverage data.* To prepare publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, etc.* To maintain and update information on the company's website including uploading of new pages/information.* Fostering industry relations through different means of promotions, to reach out different stakeholders of the rubber sector.

Balani Infotech Pvt. Ltd., Noida (Oct. 2015 – Present)It is New Delhi based Library and Information Science Company. They are leading provider of e-resources to the Academic, research institutes and corporate across India and Sub-Continent. Clients include all IITs, IIMs, IISERs, NITs, BITs, Central Universities and autonomous and Govt. funded educational institutions and research centers. Clients are also spread across all countries including Sri Lanka, Bangladesh, Pakistan and Nepal. Product Associate – Noida (Oct 2015 – Present) Responsible for business development and marketing of assigned e - resources (journals / e-books / databases) To manage relationship with existing customers and troubleshoot as and when required To update publishers of the assigned e resources about pipeline, sales, marketing efforts, etc To identify opportunities for new sales and up-selling to existing customers for the assigned e resources To provide demo, presentation, trial to prospects whenever required To identify opportunities for marketing and promotion of e-resources: advertisements, events, etc To liaise with sales team for achieving the sales targets for the assigned e-resources Guiding the product members on junior levels.Achievements:  Within 3 months have acquired new business of more than US$ 12,000.00.  Also retaining the existing business through renewals of subscriptions.

 To grow the business through franchisee model Helping the franchises with marketing presentations, new activities to increase foot fall at the centers Addressing parent and franchisee grievance to increase product trust Providing training support to franchises.

 To look after the general administration of the office, maintain all HR records.  To organize recreational activities for students. Look over counselor performance and add value to the marketing activities

• Initiated the HR department • Formulated the HR policies• Job rotation trained in accounts handling, Auto cad drawing, 3D drawing, customer handling, understanding of the construction hardware industry.