Deep dive into different Indian customer segments to decipher consumer mindset & needs to effectively predict future trends for each specific segment.Trend report generation & design development of western womenswear, Indian ethnic, menswear and fashion accessories for e-commerce giants. Trend spotting aimed towards market leadership and new lead generation. Translation of international runways, celebrity and social media trends into commercial collections for the Indian audience. Created collections in seasonal fashion, fast fashion , womenswear, menswear , activewear and yoga.

Visiting faculty for Fashion, Social Media and Content for UGFC

Exchange Room is a curated wardrobe swap platform in India that hosts Swap & Shop events, sells excellent quality pre-loved brands & promotes mindful consumption. Led the events, curation, creative direction, social media & marketing creating a solid quality control system, hosting 20+ swap events & curating 20+ online drops, saved 15000+ fashion items from landfills. Recruited a community of 3000+ eco-conscious people.

Guest Lecturer for Trend Forecast & Research for 7th Semester Fashion Design. Jury member in Design portfolio for Fashion Design.Guest Lecturer for Trend Forecast & Research for 7th Semester Fashion Design. Jury member in Design portfolio for Fashion Design.Trend forecast Masterclass and workshops.

Consulting Design Head for Ms.Taken styled by Kriti Sanon launched in 2016 exclusively on Myntra & Shoppers’Stop.

Expansion of Arrow Woman into 75 doors.Led a team of inspired individuals to innovate & add fashion quotient to workwear.Design Research & Range planning, Marketing and Wardrobe analysis for Arrow Woman & Arrow Newyork.

Led the re-launch of Arrow Woman, India in September 2009. Responsible for research, planning and creation of the entire womenswear portfolio, breaking away from the Formal wear image of Arrow.

Created a Private Label for the store "Thumri" in Hatworks Boulevard, Bangalore.Freelanced as designer for Allen Solly Womenswear, PE People, RD&M, Piramyd RetailStyling for Fisheye Creative.

Stayed in Brazil and created a capsule range of knits for Adult Women's category with Indian textile and graphic inspirations.Interned and learned the workings of the design process here as well as the manufacturing setup.

Handled knits as well as woven tops category for Solly WomenswearOfficial stylist of Allen Solly Woman debut at Lakme Fashion Week SS'07.