Managing the Lakme Skin portfolio worth 350Cr+ annually . Responsibilities includes product launches, developing communication collaterals, drive and plan growth accross channels like Ecommerce, General Trade, Modern Trade and counters.co- ordinating for development of Media assetsconsumer sampling modelsco- ordination with channel trade partners to drive sales, planning promotional activities

worked as Sr.Trade marketing executive role for Home care category handling brands like Surf excel, Comfort, Matic business worth 5000+ Cr

Trade Marketing Executive Oral & Deodorant Category– Hindustan Unilever Limited (January 2015 till date)Responsible for making a brand a consumer preference in store, enhancing brand appeal in store resulting influencing buying decision. Aim is to ensure our market share gain and dominance in market.New Launch Plans & Consumer Promotions – • Making distribution plans for new launch products and create deployment and excitement plans to make the launch land in right set of outlets. I have made the launch distribution plan of Axe Recharge Deodorants, Pepsodent Healthy Fresh in 2016, Axe Signature new variants in last 1.5 years.• Working with category teams to plan out specific promotions for each quarter. I have closely worked with Closeup, Pepsodent, Axe, and Rexona Brands together 1500 cr brands annually• Working with design and implementation agencies to deploy visual and other merchandise in store to engage the shopper.Trade Promotion & Payout Settlements• Proactively communicate and build relationships with the All India Regional Trade Marketing teams for the execution of the activities and support them in achieving their sales targets. • Working closely with them in planning Micro marketing Plans which will help in Sales uplift and also evaluation of these schemes• Managing trade budgets for the brands/quarters and utilizing them in a profitable and viable manner, .Complete all the trade payout settlements in timely manner. • Designing & Tracking all key activities like Product launches, Micro marketing, distribution drive etc and sending them out to all stake holders as per the agreed time lines• Creating communication on Monthly activities, Sales support tools for sales force• Competition Tracking Timely updation of Competitor activities on their landing rates, trade & consumer Promos to Marketing for enabling to take right decisions or counter act.

Sr.Brand Executive on Aviance & Ayush brand which is direct selling model of HUL.

worked as marketing assistant on brands Vichy Laboratories and Garnier India .Handling budget management, sales reporting, co- ordination on marketing activities of launches