I am a seasoned, industrious marketing executive with an entrepreneurial mindset who is passionate about brand development and product launch strategy. Across my career, I have excelled at collaboratively leading cross-functional teams while orchestrating a new idea through the entire life-cycle of marketing and engagement strategies such as brand partnerships, loyalty programs, business development, B2C marketing, and brand management. I have done this for new ventures within blue-chip companies like UBS, Visa, Amex, L’Oreal, The Clorox Company & Procter & Gamble as well as for early-stage companies, including Bliss & Nars Cosmetics when they were nascent businesses. With 20 years of experience in senior level roles across the financial services, consumer products, hospitality, and beauty sectors, I am known for challenging the status-quo and using data-driven problem-solving approaches to deliver innovative results. While I have worked for many established household brands, in each of those roles I was tasked with launching a new product or venture. This mirrors the process of working with an early-stage business, requiring meticulous landscape analysis, consumer research, product prototyping and iteration, while also navigating the complexities of a corporate environment.I shine when I am tasked with spearheading a data-driven brand development and product launch strategy. For example, I recently developed and oversaw the product strategy for the relaunch of the UBS Signature Card, where we exceeded our 2022 acquisition targets. I am now leading the relaunch strategy for the UBS premium card portfolio. This process also entails building an effective engagement strategy for new customers within the first few months of their tenure. I am also a skilled partnership manager with a proven track record of building and nurturing relationships with Fortune 500 companies including Amazon, Live Nation, Target, Delta, Marriott, and Wells Fargo. Described as the archetype of accountability with outstanding communication skills, I am regarded as an energizing, collaborative, cross-functional leader who actively seeks different perspectives and creative solutions from colleagues. I thrive in environments where I can wear many hats and I lead my teams with a mission to swiftly deliver outstanding results while staying nimble. Expertise: B2C marketing, brand management, brand partnerships, business development, cross-functional collaboration, data-driven marketing, engagement, innovation, loyalty programs, marketing, startups