Priya Bharathi Email & Phone Number

Hyderabad, Telangana, India

1. Spearheaded the development and implementation of Marketing Mix Models (MMM), leading comprehensive data cleaning, processing, and in-depth analysis initiatives to derive actionable insights for clients. Pioneered the creation of automation code for efficient data cleaning processes, alongside generating various reports and overseeing the end-to-end MMM model projects. 2. Currently, actively engaged in crafting a dynamic app/website to showcase MMM model results with multiple KPIs, providing clients with flexibility to customize parameters for enhanced decision-making.

Bangalore Urban, Karnataka, India

1. Led a team of 3 business analysts in delivering Marketing Mix Models (MMM) projects for various countries and brands, overseeing project timelines, resource allocation, and client communication.2. Successfully delivered MMM models that accurately measured the impact of marketing activities on sales and profitability, enabling clients to make informed decisions and optimize marketing spend allocation.

Bangalore Urban, Karnataka, India

1. Conducted in-depth analysis and developed Marketing Mix Models (MMM) to optimize marketing strategies for clients, leveraging advanced statistical techniques and data-driven insights.2. Created various reports and dashboards to visualize key performance metrics and trends, providing actionable recommendations to improve marketing effectiveness and ROI.

1. Led a comprehensive Natural Language Processing (NLP) project focused on pet food product reviews, encompassing text preprocessing, exploratory data analysis, and visualization techniques to gain insights into customer sentiments and preferences.2. Implemented advanced NLP methodologies including generating n-grams, conducting topic modeling analysis, extracting grammar dependency patterns and sentiment analysis to uncover key themes and patterns within the pet food review dataset.

Hyderabad, Telangana, India

1. Developed a Yoga posture classifier using Convolutional Neural Network (CNN) models and deep learning techniques, leveraging frameworks such as TensorFlow, Keras, and computer vision algorithms.2. Executed the entire data science pipeline, from gathering a diverse dataset of yoga posture images to meticulously cleaning and preprocessing the data for model training and evaluation.

Kanchipuram Area, India

1. Conducted comprehensive analysis of plant operations at Hatsun Agro Product Ltd., focusing on the complete pipeline from procurement, processing, and packaging of milk and curd products.2. Led a project to assess the efficiency of packaging machinery, analyzing production data and identifying areas for improvement to optimize productivity and quality control.3. Collaborated closely with plant workers and team leads to gain insights into each stage of the production process, ensuring a deep understanding of operational challenges and opportunities for enhancement.

Master Of Business Administration - Mba, Business Analytics

Bachelor Of Technology - Btech, Food Technology And Management