• Managed and maintained the Salesforce platform to ensure optimal performance and user satisfaction.• Handled administrative functions such as user account maintenance, reports, dashboards, workflows, validation rules, and data migration.• Collaborated with cross-functional teams to gather and document business requirements.• Supported ongoing maintenance, including setting up new hires with leads and managing lead ownership.• Utilized Einstein Analytics to create predictive models, reports, and templates.• Leveraged Salesforce Connect to seamlessly integrate external data sources and multiple Salesforce Orgs, enhancing data accessibility and ensuring real-time data synchronization across the organization.• Supported integration between salesforce and third-party tools such as DocuSign and Slack. • Implemented security and access controls, reducing unauthorized access.• Monitored user licenses, support tickets, user issues, and employee workflows to maintain the Salesforce platform.• Created approval processes to streamline decision-making workflows within the organization.• Assisted senior sales managers in building custom reports, orders, and invoices.

• Collaborated with internal stakeholders to align Salesforce configurations with business requirements.• Managed Salesforce enhancement projects, including scoping, testing, and deployment to support business needs.• Configured Service Cloud features, such as case management, service consoles, and knowledge base, to improve customer service efficiency.• Administered security settings, user roles, profiles, groups, page layouts, queues, and other Salesforce setup options.• Updated Salesforce reports and dashboards to ensure accurate data representation.• Prepared and uploaded data files into Salesforce using Apex Data Loader and third-party tools.• Performed testing and QA of enhancements and changes in the sandbox environment.• Conducted import and export operations using Data Loader to manage customer and master data.• Inspected system logs to troubleshoot and resolve user issues.• Ensured data integrity by merging duplicate leads, contacts, and accounts.

• Creating and managing user profiles, workflows, accounts, and dashboards on the Salesforce platform.• Generate new reports and responded to ad hoc requests for reports whenever required. • Set permissions for users using Object-Level and Field-Level security best practices.• Use Data Import Wizard and Data Loader for bulk data management.• Implemented solutions to resolve system errors and data issues to avoid downstream effects.• Contributed to building Knowledge Base Article for widespread Issue resolution