Priya Devarajan Email & Phone Number

Cumming, GA, US

Atlanta, GA

* Manage and execute the strategic communications plan for two inter-disciplinary research institutes, creating a cohesive communications strategy for each unit aligning with Institute-level priorities and develop core messages that consistently meet the goals of the Institute and the needs of stakeholders* Provide high-level executive communications.

United States

My role at Mobicip was to improve the end-to-end customer experience and manage the redesign of Mobicip's flagship parental control software for the iOS, Android, Windows and Mac platforms.Hired to manage the redesign project, I worked with an external vendor and internal stakeholders to set project goals including product roadmap, schedule, budget and.

Coimbatore, India

I founded Bavnah LLC. to sell home decor products through various channels (Amazon FBA program & independent, website, Social Media marketing). Execution included studying US market trends, designing products, sourcing suppliers/shippers/customs agents/freelancers, listing products, fine-tuning prices, budgeting ad spend, identifying buying habits through.

Atlanta, Georgia

* Prepared objective, high quality written and oral presentations on competitors and industry trends to all levels of the organization including a quarterly update to the Chairman’s Council* Led a joint research effort involving Competitive Intelligence and Customer Experience teams on customer journeys for different product lines for the digital and.

• Hired and trained the first technical support team members for Mobicip's parental control software to handle email and phone support.
• Established processes to track customer issues and improved the response time and overall customer satisfaction using OS Ticket, an open source ticketing/tracking software. Customer Testimonial from the iTunes App.
• Identified customer segments through existing customer, competitor and market research for targeted marketing of Mobicip’s iOS Safe Browser & Windows solution
• Provided guidance to product management on features to be included in future products based on market needs and customer feedback

• Assessed forecast exposures at the geo level and recommended alternate courses of action on the monthly forecast to the geography teams and management based on in-depth analysis of historical sales and forecast data
• Participated in the S&OP reviews and provided insight on quarterly market and product trends
• Created transition files when products get refreshed for use by integrated planners and geography teams
• Represented the supply chain team in monthly marketing conference calls and provided insights on product supply levels

• Provided executive level analyses of market segment and competitors for yearly corporate strategy cycles
• Supported product managers and the product development team on features and price points for new products
• Conducted research on competitors’ behavior and forecasted their future product strategy with fact-based assumptions
• Published competitive and industry information in an internal newsletter with 1,800 subscribers
• Trained internal employees, sales teams & channel partners during T3 sessions at new product launches
• Recommended warranty pricing for Lexmark printers based on competitor/market offerings

• Presented a bi-weekly global market and competitive intelligence report to the executive management
• Prepared macro-economic report on the North American economy with focus on apparel, retail & transportation industries
• Developed & maintained competitive matrices comparing Lectra’s products to competitor’s for the sales team
• Published white papers on productivity gains when using Lectra’s products and services

• Created marketing/sales collateral for new products including brochures, tradeshow flyers and presentations
• Contributed to the development of new product launch strategy for Alvanon’s AlvaGVS

Raleigh, North Carolina, United States

Master Of Science, Apparel And Textile Marketing Management

Activities and Societies: International Students Association

Bachelor Of Technology

Activities and Societies: English Language Society