Priya Devarajan Email & Phone Number

Cumming, Ga, Us

Atlanta, Ga

* Manage and execute the strategic communications plan for two inter-disciplinary research institutes, creating a cohesive communications strategy for each unit aligning with Institute-level priorities and develop core messages that consistently meet the goals of the Institute and the needs of stakeholders* Provide high-level executive communications support including high-impact op-eds, white papers, and presentations that enhanced visibility and thought leadership, contributing to a significany increase in media mentions* Cultivate relationship with key local media outlets (AJC, ABC), resulting in two op-eds * Partner with institute communicator’s network, media relations and research writers’ teams to produce cutting-edge research stories showcasing innovations and thought-leadership at Georgia Tech * Collaborate with the AVP of Research Communications to design, and implement the monthly impact report for Georgia Tech Research, integrating data from over ten campus units* Work with web development, design, and video teams using Monday.com to create high-quality content for Georgia Tech research website and various digital and print media for events* Organize and manage events in partnership with the Director of Activities and Engagement, offering comprehensive web design, graphics, communications, and social media support*Promote the interdisciplinary aspect of the units through social media posts (LinkedIn, X) and compelling articles * Chosen for the ASPIRE Leadership Program to enhance leadership skills and drive positive organizational impact

United States

My role at Mobicip was to improve the end-to-end customer experience and manage the redesign of Mobicip's flagship parental control software for the iOS, Android, Windows and Mac platforms.Hired to manage the redesign project, I worked with an external vendor and internal stakeholders to set project goals including product roadmap, schedule, budget and deployment. I collaborated with the development team to finalize project scope (PRD), prioritize most requested customer features and ensure a clear migration path for existing users. I worked with an external UI/UX vendor in the redesign of the app & web UI across multiple platforms within budget and acted as a liaison between development, UX, marketing and implementation teams to ensure requirements, budget and project deadlines are always top of mind across teams. My work included driving continual internal process improvements using agile methodologies (Yodiz) and removing hurdles impacting delivery.I mentored the Customer Support team that provided best-in-class support to our customers and handles over 2000 customer queries by email and phone each month. I ensured the current process worked well for Mobicip parent users and the support team members and identified process improvements that benefit both. This included gathering most sought-after features from users and making sure they are prioritized in the future product releases, having the right team capacity and tech stack for the support team to meet SLAs.I led the customer communications team in creating and implementing the post-sales customer communication strategy including newsletters, NPS and other surveys and innovative customer communication ideas to improve customer engagement and retention.I coached the UX team as they moved away from Sketch to Figma to ensure the transition was smooth and the team followed best practices in continually improving the app and web user experience.

Coimbatore, India

I founded Bavnah LLC. to sell home decor products through various channels (Amazon FBA program & independent, website, Social Media marketing). Execution included studying US market trends, designing products, sourcing suppliers/shippers/customs agents/freelancers, listing products, fine-tuning prices, budgeting ad spend, identifying buying habits through ASC sales data analysis and pursuing customer reviews. Based on market trends and demand, I expanded the business and sold unique drop-shipping products on two independent websites catering the US Market. Work included market research, product sourcing, branding, website design & development, SEO using Google Analytics, upsell/cross-sell through social media handles, influencer marketing and newsletters. After two successful seasons and a steep learning curve, I closed the business due to personal reasons.

Atlanta, Georgia

* Prepared objective, high quality written and oral presentations on competitors and industry trends to all levels of the organization including a quarterly update to the Chairman’s Council* Led a joint research effort involving Competitive Intelligence and Customer Experience teams on customer journeys for different product lines for the digital and marketing leadership teams* Analyzed bi-annual P&C, life and bank competitors through internal and external research and worked with the relationship managers to disseminate the information with recommended actions* Aided in the executive decision to avoid paper mails that affected 700k customers and saved substantial $* Build rapport with management and got buy-in for sharing research to influence interdepartmental teams* Analyzed and reported sales data for Bank retail deposits and auto finance products* Completed CLU designation from The American College to expand business acumen

• Hired and trained the first technical support team members for Mobicip's parental control software to handle email and phone support. • Established processes to track customer issues and improved the response time and overall customer satisfaction using OS Ticket, an open source ticketing/tracking software. Customer Testimonial from the iTunes App Store: “… I'm very impressed by your support! I will surely recommend your browser!”• Identified customer segments through existing customer, competitor and market research for targeted marketing of Mobicip’s iOS Safe Browser & Windows solution • Provided guidance to product management on features to be included in future products based on market needs and customer feedback

• Assessed forecast exposures at the geo level and recommended alternate courses of action on the monthly forecast to the geography teams and management based on in-depth analysis of historical sales and forecast data• Participated in the S&OP reviews and provided insight on quarterly market and product trends• Created transition files when products get refreshed for use by integrated planners and geography teams• Represented the supply chain team in monthly marketing conference calls and provided insights on product supply levels

• Provided executive level analyses of market segment and competitors for yearly corporate strategy cycles• Supported product managers and the product development team on features and price points for new products • Conducted research on competitors’ behavior and forecasted their future product strategy with fact-based assumptions• Published competitive and industry information in an internal newsletter with 1,800 subscribers• Trained internal employees, sales teams & channel partners during T3 sessions at new product launches• Recommended warranty pricing for Lexmark printers based on competitor/market offerings

• Presented a bi-weekly global market and competitive intelligence report to the executive management • Prepared macro-economic report on the North American economy with focus on apparel, retail & transportation industries • Developed & maintained competitive matrices comparing Lectra’s products to competitor’s for the sales team • Published white papers on productivity gains when using Lectra’s products and services

• Created marketing/sales collateral for new products including brochures, tradeshow flyers and presentations• Contributed to the development of new product launch strategy for Alvanon’s AlvaGVS

Raleigh, North Carolina, United States

Master Of Science, Apparel And Textile Marketing Management

Activities and Societies: International Students Association

Bachelor Of Technology

Activities and Societies: English Language Society