Led planning, development, and execution of web design and development projects, defining project specifications and creating detailed Statements of Work (SOW) to align deliverables and timelinesDrafted project briefs and schedules, ran weekly client meetings, generated status reports, and monitored resources, timelines, and budgets to ensure smooth project execution and timelines, risks, and deadlines to meet client expectations, reducing project delivery times by 15%Oversaw the entire development lifecycle, conducting sprint planning, backlog refinement, reviews, and retrospectives using Asana, prioritizing and managing the product backlog, which led to a 30% increase in team productivityCreated technical documentation, including BRDs, user stories, technical diagrams, UAT script and process mappings, utilizing SQL for precise data-driven insights that clarified project scope and reduced rework by 25%Utilized tools like Asana, Slack, and Figma for efficient task management, sprint tracking, and collaboration between development, UI/UX, and product teams, which improved communication efficiency by 35%Stayed informed on tech trends, proposing innovative web solutions that contributed to a 40% increase in project success rates.

Directed comprehensive project management activities, including Sprint Planning, requirements documentation, system design, and functional specification, ensuring alignment with client objectives.Managed multiple projects concurrently, overseeing project lifecycles from initiation to Delivery and Deployment within budgetary constraints.Cultivated strong client relationships across various markets, facilitating collaboration and ensuring project success through thorough Analysis of Daily Scrum interactions.Led cross-functional teams through multiple project sprints, skillfully navigating Deployment and sprint review milestones, resulting in a 15% reduction in overall project timelines.Coordinated project testing efforts, ensuring timely issue resolution and adherence to project schedules.Conducted regular client meetings to provide updates and ensure alignment with project milestones, leveraging insights from sprint reviews, resulting in a 25% increase in client satisfaction.Implemented effective stakeholder management strategies, incorporating stakeholder feedback from Sprint Planning to Deployment, resulting in a 20% increase in stakeholder engagement and project buy-in.Supervised invoicing processes to ensure accurate billing and timely payments according to client specifications.

Developed and implemented marketing strategies that increased client engagement by 30% in the wellness industry.Conducted market research leading to a 40% revenue growth and identified expansion opportunities.Established strong stakeholder relationships and improved Client satisfaction through effective communication, ensuring successful project outcomes and long-term business success.Implemented cost-saving measures, resulting in a 15% reduction in expenses and optimised resource allocation.Managed a team of 12, leading to a 25% increase in project efficiency and timely service delivery.Generated insightful reports using Excel, Power BI, and Tableau, promoting data-driven decision-making.

Managed diverse marketing accounts of Clients specialising in hospitality from the Middle Eastern region, overseeing digital marketing campaigns and achieving key performance indicators.Conducted in-depth analysis to rectify issues, reducing social media growth disparity from 8% to 0.02%.Provided expert analytical support using Google Analytics and other tools, resulting in a 100% increase in client KPIs.Collaborated with clients and cross-functional teams to execute innovative website design projects, integrating marketing strategies seamlessly.