A business leader with 25+ years experience in sales strategy and consulting for B2B businesses within the South Asia region.Previous and longest role was at WGSN helping them grow business to 5X in India, Pakistan, Bangladesh and Sri Lanka. In this role, have balanced in-depth retail market knowledge along with product specialisation to bring a commercial relevance to WGSN’s business in the region. In 2019, co-founded Iwaton Consultancy which acts as a technology solution provider to assist businesses with various products to enhance productivity, efficiency, growth through meaningful insights and actionable data. In 2021, Co-founded Neo Avrio Consultancy (www.neoavrio.com) as we continued to focus on core strengths of Sales & Marketing in the B2B2C space. At Neo Avrio, we help companies enter and expand in markets of their interest. We help our clients identify opportunities for growth in/outside India and help set up actionable teams across business development, client services, content creation and marketing.A natural relationship builder with sharp focus on how customer experience strategy and technology can help clients re-imagine their businesses.