Hi I am Priya Shinde I come from Mapusa a town from Goa, a passionate swimmer and judoka.After a scoring well in my school and high school academics I went to pursue MBBS from Kasturba Medical College Manipal but had to drop out due to an accident that kept me away from college for 2 years and some financial reasons.My passion for sports got me connected to Decathlon Sports India who gave me the opportunity to make sports accessible to as many Indians as possible.Currently I lead the project for GMB and visibility for all Mumbai stores through GMB and social media which helps in the SEO ranking for our stores when search on Google. I also lead the Mountain sports and Digital project for Decathlon Thane.What I bring to my team is my experience of retail Offline + Online (OMNI) to combine both and boost the revenue of a business model through commercial actions.
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Head Of MarketingTotal Sports And FitnessMumbai, Mh, In -
Department ManagerDecathlon Sports India Oct 2020 - PresentMumbai, Maharashtra, IndiaMoved from Goa project to Mumbai to Lead the departments of Running(Kalenji) & Watersports in Decathlon Kurla. Leading a team of 6 induvial achieve the same goals of brand visibility through various strategies applied in my past 2 years of experience in similar role I had in my previous project.After mastering the role moved to the oldest Decathlon Store in Mumbai at Thane to help recruit, nurture and develop new talent and grow the business for Outdoor ecosystem along with commercial operartions.Team Leadership and Development:- Recruit, train, and develop store staff, including sales associates and support personnel.- Provide coaching, guidance, and support to team members for their professional growth.- Conduct performance evaluations and provide feedback to improve individual and team performance.- Foster a positive and motivating work environment that promotes teamwork and customer focus.Recruited: 17 OSLEvolution: 6 PT/Intern-> FTDepartment Operations Management:- Monitor and manage inventory levels, including stock replenishment and order placement.- Maintain visual merchandising standards, ensuring product displays are attractive and well-organized.Validated Operations ManagerWorked on the operation diagnosis project, Stock & Flows of the Physical StoreFinancial Management- Analyze sales data and financial reports to identify trends and make informed business decisions.- Optimize product pricing and profitability while considering market dynamics and customer demand during commercial campaigns.Community Engagement:- Act as a brand ambassador, representing Decathlon in the local community.( Swimming Pool/Academy Tie-Ups)- Identify opportunities for community engagement, such as sports events or partnerships.- Participate in local sporting activities and build relationships with sports enthusiasts and organizations. -
Google Business Manager(9 Locations In Mumbai)Decathlon Sports India Mar 2021 - Mar 2023Mumbai, Maharashtra, IndiaResponsibilities:>Manage and update business information on Google My Business, including business hours, address, phone number, website, and other relevant details.>Monitor and respond to customer reviews, inquiries, and feedback on the Google My Business platform.>Utilize Google My Business features and tools to enhance our online presence, such as posts, photos, videos, and Q&A.>Conduct regular audits of our Google My Business profile to ensure accuracy and consistency of information across platforms.>Collaborate with marketing and communications teams to develop and implement strategies to improve our Google My Business performance and visibility.>Analyze performance metrics, such as impressions, clicks, and conversions, to measure the effectiveness of our Google My Business profile and identify areas for improvement.>Stay updated on the latest trends, best practices, and updates related to Google My Business and local search optimization.>Training of the team every quarter with latest tools tips and hacksEvolution is Mumbai Store ratings from 3.7->4.6 -
Omni Sports LeaderDecathlon Sports India Jan 2020 - Oct 2020Goa, IndiaBased on the project success of 2019 was promoted as a Full-Timer and given to take the lead on the Trekking project for Decathlon Goa to work in more detail on brand visibility by targeting various segments of users like beginner, intermediate and advance users also worked on the Google business and WhatsApp profile of Goa to improve our local presence and solve customer queries locally which lead to increase in store walk-ins and the ecommerce turnover. -
Sports LeaderDecathlon Sports India Apr 2019 - Mar 2020Goa, IndiaWorked as Sales Manager at Decathlon Goa as a Sports leader for Surfing and Trekking >Mastered the basics for the Omni Sport Leader role>Worked closely with Water Sports Passion Brands as Goa was the test store for a different range for Water sports>Tie ups with Surf schools and Travel companies>Hosting in-store events/workshops>Developed and designed Commercial policy for Trekking as sport in Goa for Decathlon>Contributed to 16% of Store revenue share>Lead the GoodByer project and incorporated it with WhatsApp business and GMB to increase store conversion generating a TO of 22L in 3 monthsUsed all the Strategies to penetrate the sports market for Goa for trekking.
Frequently Asked Questions about Priya Shinde
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Priya Shinde works for Total Sports And Fitness
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Priya Shinde's current role is Head of Marketing.
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Priya Shinde
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