Managing end to end full services primary market research projects. Project work involves:- Understanding and Documenting client services requests, - Internal and external Client Communication, - Marking up the questionnaire for programmers, - Testing the survey link, - Working on quota requirements with the client, - Launching the survey using sampling tool, - Monitoring field work and sharing updates with the client - Data checks- Checking tables and topliners for the client deliverables, - Rewarding the respondents and Reconciliating the study for billing- Time management and- Team work

Primary Research - End to End Project Management, primarily in Healthcare Domain.Reviewing Project SpecsCommunicating deliverable instructions and confirming ETA with all the internal teamsSharing ETA with client and work upon the project planQC the survey link/s and launching the survey in field/sVendor Management for right and ample targeting of recruitsMonitoring field progress over key variables; LOI, RR, IR etc. and sharing updates with the client on regular basis, Closely working on meeting the timelines and maintaining the quality of client deliverableClosing the study upon client confirmation and helping the sales team with invoicing

1)Media Monitoring and Measurement:Data Collection through varied web sources like Google Forums, Blogs, Customized search strings, Social websites, Social Profiles like Facebook, Twitter, LinkedIn etc.Preparing Report usually in ppt. format and Sharing key insights with the client.2) Secondary Research:Data Collection using web sources and using various tools like Factiva, Hoovers, Lexis Nexis, Custom Scoop etc. Creating Google search strings, traditional media searches, company websites, databases general records; especially in case of demographics info.QC generated Data, Preparing relevant charts and tables, Creating Dashboards and Sharing Insights or recommendations with client.3) Primary Research:Understanding Project specs, Programming the survey links, Launching survey into field, Monitoring field progress, Analyzing the data using tools like SAS, Excel, SAS and Business Optix, Preparing Reports and,Sharing the deliverable with the client with recommendations or key insights.

Institutional Sales and Distribution• Identifying, Developing and Enhancing business opportunities/ revenue models by generating business plans to achieve the same.• Conducting competitor analysis and anticipate the competitor moves to achieve market share metrics.• Conducting surveys, collecting & analysing information pertaining to the prescribing habits of the customers in the assigned territory.• Systematic implementation of marketing strategies in the assigned territories.• Conducting & managing medical education programs & events.• Representing the company at various expos and events.

1.Banking service operations- the study banks,overview of banking operations and their services to satisfy their customers.newer avenues in banking service operations and regulations.2.Brand management- the study of brands, branding strategies in different organizations for the different produvts and services.the postioning stratgy for a particular product/service, revitalization re-positioning and rebranding strategies in different contexts.3.Services marketing- the study of diffrent aspects of services and its growing impotance in the customer driven era.study of newer tools and methods for service generation, recovery ,maintainence and customer satisfaction.4.Strategic marketing management-study of different marketing strategies and strategic marketing process for different products or services.analysing and choosing different marketing strategies or strategic marketing steps to deal with potential threats and contineously changing marketing environment.5.Sales and distribution management: role and responsibilities of a salesman,sales manager,sales organizational structures,management of distribution network,types of distribution network,maintaing the distribution network in a profitable and growing fashion.6.Consumer behaviour: study of consumer buying behaviour and their buying process and decisions,analysing their post purchase behaviour.studying their perceptions, motivational actors, way and reasons of buying or rejecting a particular product.6.Projects and assignments: undertaken internship programme in MNYL for the systematic expansion of their distribution network,generated leads and recruited advisors for the same.Did collaborative as well as individual assignments in under varoius faculties and guidance , as part of course curriculam and research objectives.

In MNYL, i worked as an intern.I was expected to recruit financial advisors for the company in chennai(nugambakkam branch).Purpose of my project was to customize and refine the recruitment process for the fruitful expansion of distribution channel in MNYL. our team organized events and conducted various marketig activities(surveys, interviews etc) to collect the database for the prospective and suitable financial advisors for the company.