• Leading a team at Brand Works- which specializes in Branded Content, Influencer Marketing, Multiplatform Strategic Initiatives & New Age Solutions to clients.• Developed & Executed comprehensive Branded Content Initiatives for various brands by creating high quality content across multiple platforms.• Managed Influencer partnership for brands in these initiatives by collaborating with cross-functional teams to align content initiatives with client’s business goals.• Collaborate with brands to create authentic content that resonates with their target audiences & amplifies brand messaging.• Initiated, Ideated & Successfully Executed first ever AFP on Zee Niche Channels with Galderma titled “Not Just a Chat Show”. This influencer led activity helped their brand “Galderma” to achieve their market objective & position as a preferred D2C brand in its segment.• Influencer lead Branded Content Capsules created for Jyothy Labs in regional market with exposure on TV, Digital & On-ground.• First ever Industry Collaboration with Marico (Saffola) for World Heart Day featuring leading influencers from multiple Media houses.

- Created 1st ever AFP : Not Just a Chat Show with Cetaphil on Zee Cafe. _ Monetizing existing shows & creating AFP’s for Zee Entertainment.- Handling clients like HUL, P&G, Mondelez, Godrej Consumer Products, etc...- Designing branding ideas & generating revenues from premiere events like Zee Marathi Awards, Zee Gaurav Puraskar, Dance With Me, Zee Shopping Festival etc. - Evangelizing Marathi channels to prospective clients by offering integrated solutions across TV, Digital & On-ground.

- Promoted as a Manager.- Managing business for diverse clients, categories & ad agencies for Brand “TOI”, with special focus in selling Native & Display advertising solution (Columbia Audience Network), Content (Articles, Videos, IPs) & Display ads across various Times Internet platforms. - Managing 360 degree media portfolio in Times Group – Print, Digital, TV, Radio, OOH & on-ground events- Initiated & successfully implemented Mumbai's first ever Health Awards "Times Health-care Achievers".- Created & Implemented Intellectual Properties – Organ Donation Drive & Fertile Conversations.

- Managing the Ad Sales Function for key clients & categories for Brand "TOI". - Work involves evaluating business potential, conceptualizing strategies to drive sales & achieve desired targets. - Apart from standard ad formats, set up many new revenue models through exhibitions, society camps, mall activation, features, IP's & non-print integrations for different clients.- Won "Top Gun Award" for consistently being the top performer in the company nationally. - Presented with the "We Win Award" for being the highest revenue contributor nationally for the company.

- Client Servicing & Business Development from the assigned clients & ad agencies. - Developed this category from a relatively small base of advertisers to one of the fastest growing category nationally for the company. - Initiated many first time print innovations with various brands in the category. - Built lasting relationships with clients & agencies resulting in measurable revenue growth.- Awarded as "Response Idol" for being the best performer in the month of November. This was for driving the first ever 360 degree campaign in the category.

- Undertook multiple ad sales roles within the organisation handling different categories for "Mumbai Mirror" followed by a brief stint in handling Times Exhibitions. - Focussed on getting new set of advertisers & expanding the market base. - Collaborated extensively with diverse cross-functional teams for developing print features & exhibition model.

- Key Role involved Exhibition Stall Space Sales & Execution.- Launched Times Hospitality Expo in Mumbai & handled Ace Tech.