With over 10 years of corporate work experience, I have cofounded www.gogrub.in, a smart snacking brand with an aim to bring back the joy that is associated with snacking!Because snacking is such an integral part of our lives, doing it right is the only right thing to do! Come, rediscover the joy of snacking @Go Grub.

KPIs included:- Strategize integrated marketing campaigns to significantly increase inbound lead flow and revenue pipeline generation.- Lead marketing initiatives for business group contributing 75% to the total company revenues- Work closely with key influencers and partners contributing ~50 Million INR to total revenues- Formulate promotion campaigns on owned, earned and paid digital media including social platforms to drive customer awareness, brand engagement and lead… Show more KPIs included:- Strategize integrated marketing campaigns to significantly increase inbound lead flow and revenue pipeline generation.- Lead marketing initiatives for business group contributing 75% to the total company revenues- Work closely with key influencers and partners contributing ~50 Million INR to total revenues- Formulate promotion campaigns on owned, earned and paid digital media including social platforms to drive customer awareness, brand engagement and lead conversions- Review website and social analytics,analyze trends and optimize campaigns for maximizing impact and effectiveness.- Generate strategic content for website management to drive high customer engagement.- Lead direct marketing initiatives, drive direct revenue through effective lead followup and nurturing, and maintain high levels of customer engagement.- Lead email marketing team to reach 100,000 contact points month on month, for digital and print products to aid product awareness and lead conversions- Lead development of new sales channels to increase market reach.- Liaise with department heads across all divisions-product management, sales and operations to ensure all marketing campaigns are in sync with core business and deliver highly profitable results.- Plan campaigns for brand and product PR coverage to increase share of brand voice and to launch ROI driven product promotions.- Drive initiatives to position senior leadership in relevant industry events to effectively promote corporate thought leadership and brand positioning.- Hire Market Research Agencies to better understand customer buying andconsumption behavior through quantitative/qualitative methods;provide important feedback into the product and strategic development cycle.- Manage advertising /creative agency ecosystem complete with RFP evaluation, SLA development, workflow management and periodic performance reviews. Show less

Grew successfully and systemically to lead the product category generating a revenue of INR 80Million, whilst achieving the inventory and EBITDA goals.Was the youngest product specialist recruited to independently manage a product portfolio.Inventory Management & Profitability Controls: To achieve category sales targets, whilst maintaining 105% of optimum inventory levels and achieving 100% gross margin targets for the category.Revenue Projections (ROI): Responsible for formulating… Show more Grew successfully and systemically to lead the product category generating a revenue of INR 80Million, whilst achieving the inventory and EBITDA goals.Was the youngest product specialist recruited to independently manage a product portfolio.Inventory Management & Profitability Controls: To achieve category sales targets, whilst maintaining 105% of optimum inventory levels and achieving 100% gross margin targets for the category.Revenue Projections (ROI): Responsible for formulating and assigning annual budget to the national sales team, split across product types, for pan India operations.Product Roadmap & Portfolio Impact: Strategize & design Product Success KPIs for highly effective ingestion of new products while strategizing sunset plans for old products to optimize portfolio impact and profitability levels.Responsible pricing strategies, production plans, cross product promotions, product versions to maximize unit sales by > 700%To maintain high level engagement with B2B and B2C customer base to regularly get insights on customer buying preference, price sensitivity and integrate it effectively in the product strategy roadmap. Show less

To manage and market the product category of business management and general reference books. Work closely with the sales,marketing, production and editorial teams to achieve national sales targets for the product line while mainting optimal inventory and gross margin levels.Specialties: Inventory ManagementPricing DecisionsEffective analysis of Gross Margin metrics Developing Marketing Plans,Competition Analysis,Identifying and stitching together key business… Show more To manage and market the product category of business management and general reference books. Work closely with the sales,marketing, production and editorial teams to achieve national sales targets for the product line while mainting optimal inventory and gross margin levels.Specialties: Inventory ManagementPricing DecisionsEffective analysis of Gross Margin metrics Developing Marketing Plans,Competition Analysis,Identifying and stitching together key business tie ups,Handling key accounts,Negotiation skills,Written and verbal communication skills Show less

I was the youngest product specialist recruited to independently manage a product portfolio. Worked closely with the sales, editorial and manufacturing teams to formulate and streamline process flows and build allied strategy.-Standardized marketing activities-Impaneled new vendors for creative services-Initiated key strategic partnerships with big online players like Flipkart.-Initiated key stakeholder engagement

While at The Princeton Review in the capacity of Associate Assistant Manager-Communications, I successfully handled the marketing communications and branding initiatives for the company along with handling important business accounts.

I worked closely with the marketing team of McDonalds on OOH marketing activities.Job responsibilities included working with the client team, in house creative team and periodic store visits to measure and report effective use of brand and marketing collateral.Undertook end customer surveys and interviews for measuring effectiveness of scheduled marketing campaigns.